Dom Crockett

Solving malnutrition for postpartum parents, athletes, and anyone struggling with anemia or hypothyroidism. Our pasture-raised beef blended with liver, heart, kidney delivers highly bioavailable iron, B12, zinc, and other key nutrients to support lactation, recovery, hormone production, and overall vitality. www.eatmightymeats.com

The Mullein House empowers the 1.2 million functional medicine patients in the US to recover from heavy metal, mold or chemotherapy exposure comfortably at home, in half the time, through insurance.

Transformed business requirements into over 100 intuitive and delightful UX screens Distilled feedback from 12 internal subject matter experts twice a month so that diverse perspectives were incorporated into the UX strategy, resulting in well-rounded and user-centric solutions. Facilitated design-thinking sessions 3 times a week, bringing together a design researcher, UX designer, and content strategist. Translated competitive analysis insights into over 100 actionable wireframes using tools such as Sketch and Figma. Pioneered an internal research study on design practices resulting in establishing project kickoff norms. Certified as a design thinking facilitator from the LUMA Institute.

Colorwave was founded by a collection of founders, venture capitalists, tech execs, and non-profit leaders committed to equity and inclusion in the innovation and startup economy.

Conceived and launched a new product for a Fortune 100 insurance company in less than 8 months Saved partners $400+ million by invalidating innovation projects Applied best practices in user research, lean experimentation, and prototyping to as many as 5 teams of 3 Articulated and prioritized the assumptions to test in pursuit of a product-market fit Deployed an in-field prototype in less than 7 months Delivered insights reports for C-Suite audiences using Powerpoint and Sketch Championed the end-user by performing ethnography, usability testing, intercepts, and contextual inquiry Analyzed markets and trends and contributed copywriting for new business pitches and marketing materials Applied venture capital thinking that improved 8 Fortune 100 companies innovation portfolio health

Launched a website for Con Edison, an NYC energy company that serves 9 million customers, using an Agile methodology Improved customer success metrics by 3X Translated user insights to product owners, UX designers, and stakeholders in order to produce wireframes, prototypes, and user stories Composed the research scripts that enabled the delivery of user journeys and personas establishing a shared empathy for users Facilitated learning and ideation sessions with C-Suite and stakeholders Orchestrated the meeting of project objectives and key results with the end users requirements

Designed research and facilitated ideation sessions that branded and launched Infrared in 2 months Transformed client brand promises into immersive physical experiences that achieved (on average) 3.2X engagement rates Authored blog posts that increased inbound leads by 17%

Improved access to mental health services for more than 9 million U.S. veterans Scoped and conducted ethnographies across three cities with a sample size of over 30 veterans and stakeholders Collaborated with a multidisciplinary team to produce personas and journey maps

Clients: BlackRock, E*TRADE, Capital One, Junior Achievement, [Mid-Western Energy Provider], [Japanese Pharmaceutical Company] My job at Motivate was to make customer experiences more human. By conducting in-field ethnography, usability tests and focus groups I translated research into insights and those insights into design and brand strategy recommendations.

Clients : Staples, JC Penney, Mother Experiential Team