Oleg Dolzhanskiy

- Build and deploy effectiveness strategy of Online marketing (B2B & B2C) in Russia and UK (including budget management, media-plans, etc.) - Drive marketing campaigns that raise awareness, engagement and retention of mobile app - User Acquisition through all relevant online channels (Facebook, MyTarget, Adwords, Yandex.Direct, CPI networks, etc.) - Work with a central and regions teams to implement locally relevant and successful digital and social media campaigns - Foster partnerships with online partners (journalists, bloggers, review sites etc) for additional online visibility - Drive email- and push-marketing initiatives. Specific Achievements: - Growing Email users database in 3x - Optimised CPFB up to 3x in online channels

Svyaznoy is one of the leading wireless technology retailers in Eastern Europe. Svyaznoy offers its customers a wide range of products from leading global brands, including mobile phones, tablets, digital cameras, computers and accessories. Svyaznoy.ru is one of the biggest Russian online store in mobile and digital electronics segment. At the moment svyaznoy.ru has over 15 mln. visits per month. Responsibilities: - Collaborate with Business Development & Product team & executives to define marketing goals, develop marketing strategy, and implement our campaigns - Drive traffic in online channels - Launch and manage user acquisition campaigns using SEO, context ad networks (CPC), Price-compare websites, Affiliate Marketing, RTB/Retargeting and various other channels - Achieve user acquisition targets by managing, testing, and optimizing campaigns in a ROI-driven way - Build models to provide metrics and analysis on channel economics and drive/optimize campaign performance - Support and influence various teams as the expert user acquisition, conversion, growth - Test new partners and channels to find additional qualified sources of traffic - Analyze and report on weekly, monthly, and quarterly activities, results and ROI for all Marketing initiatives