Aoife Doherty

Senior Product Manager @ Cape Union Mart Group

About

An experienced energetic, ambitious & highly motivated product specialist with 20+ years in commercial/account management and product management roles in e-commerce and retail sectors. I bring a unique blend of innovation and strategic thinking to every piece of work. With a strong background in developing and launching products, I thrive in fast-paced environments where creativity meets practicality. My experience encompasses everything from market research and user feedback to agile development and go-to-market strategies. I’m passionate about identifying market opportunities and building solutions that drive growth and enhance user satisfaction. By leveraging my entrepreneurial mindset, I focus on creating products that not only achieve business goals but also resonate deeply with customers. Specialties: Product Management, Consulting, Negotiation, Business Planning, Forecasting, E-commerce, Marketing, Social Media, Start Ups, Relationship Management, Solution Selling, Business Development, Sales execution, Online Marketing, Analytics, Brand Awareness and Development.

Country

City

South Africa

Industry

Retail

Skill

Strategic Planning, Marketing, Product Management, Business-to-Business (B2B), Project Management, Creativity Skills, Business Strategy, Agile Methodologies, Fashion, Retail, E-commerce, Merchandising, Account Management, Social Media, Sales, Sales Management, Social Media Marketing, Marketing Communications, Marketing Strategy, New Business Development

Experience

Senior Product Manager

Cape Union Mart Group

2023-2 - Present · 3 yrs 8 mos

Cape Town

Salesforce Marketing & Service Cloud Product Manager for Cape Union Mart Group As a Senior Product Manager on the Salesforce tech stack, I lead the product development with a strategic vision, drive cross-functional teams, and ensure that Salesforce’s products remain customer-first and innovative. My skills in agile product management, customer insights, and leadership are instrumental in delivering solutions that empower our businesses to thrive. Salesforce CRM | Product Strategy | Agile Methodologies | Cross-Functional Leadership | Process Automation | Stakeholder Alignment | User Research | Roadmapping | Go-to-Market Planning

Senior Product Manager

Bash

2021-10 - 2022-10 · 1 yr 1 mo

Group Senior Product Manager

TFG (The Foschini Group)

2018-10 - 2021-10 · 3 yrs 1 mo

Ecommerce Trading Manager & Merchandising Project Lead

Selfridges

2016-9 - 2017-12 · 1 yr 4 mos

Dublin, Leinster, Ireland

Head of Online Trading & Product Lead- Re-platform to Salesforce Commerce Cloud

Enterprise Business Development Manager- UK Marketplace

eBay

2011-6 - 2015-6 · 4 yrs 1 mo

Dublin

Responsible for the profitable growth of eBays largest Enterprise Merchants helping them scale to a global multichannel presence and revenue.

Ecommerce Director

Irish Boutiques

2008-2 - 2011-7 · 3 yrs 6 mos

Dublin

Launched an eCommerce platform- irishboutiques.com and britishboutiques.com. A platform that enabled independent boutiques/brands to engage with retailers and consumers. A fashion retail platform that sold products from over 300 boutiques and brands from UK & Ireland.

Managing Director

Kiss Boutiques/ Ladieswear Independent Retailer

2004-3 - 2010-1 · 5 yrs 11 mos

Co. Galway

•Set-up and launched two independent boutiques in Galway. Recruited and managed 10 staff. •Led sales/commercial activity to grow revenue to profitability. •Travelled internationally to trade events and showrooms to purchase new stock. •Shaped marketing strategy. Organised and event managed an annual charity fashion show. •Negotiated contracts with leading brands. Secured exclusivity rights on two major contracts. •Sold share in business, 2010.

Mexx Business Development Manager

Mexx

2003-1 - 2004-1 · 1 yr 1 mo

Dublin/Amsterdam

•Developed client base throughout Ireland. Increased turnover by 80% YoY. •Project managed roll out of 15 franchise concepts within Irish market. •Account Managed retail partners and wholesale customers. Attended monthly sales meetings in Holland.

Retail Manager

Sasha

1998-1 - 2003-1 · 5 yrs 1 mo

Dublin, Galway, Sligo, Limerick.

•Promoted to Manager, 1999. Managed regional stores, including two of the largest stores in Ireland. •Directed commercial operations at St. Stephens Green store (€2.2m sales, 28 staff). •Led commercial operations at Blanchardstown store (€1.8m sales, 18 staff).