Paul Doerfling

• Spearheaded the development of a cutting-edge social listening tool for enterprise clients, enhancing marketing insights. • Collaborated with cross-functional teams to identify key trends and measure the impact of social marketing initiatives. • Contributed to Later's mission of empowering marketers with innovative solutions in the rapidly evolving digital landscape.

Oversaw a new marketing project using AI to automatically generate and pre-fill content to help non-technical users get high-quality results published faster. Improved mobile onboarding flows by building example content, lowering cognitive load and opening downstream value in the app by reducing friction for new users

Developed and launched a new customer portal for solar owners, operators, and EPCs to leverage high-resolution imagery and data analysis to improve the performance of solar sites. This was a 0-1 project. I also focused on developing new products, and GTM strategies for new product opportunities.

2021 - 2022: Helping to build out the ecosystem practice at Sauce Labs with a focus on integrating with 3rd party providers in the business tools, CI/CD, and accessibility space. As part of the growth team, key outcomes include attracting new enterprise and self-serve users while reducing churn by providing deep connections to customers existing tech stacks. 2020- 2021: Working with the Emulator/Simulator, Virtual Desktop Cloud and Sauce Connect teams, I have the opportunity to help shape the tools that developers use to continuously test and release high-quality software.

I had the opportunity to work with four of the core development teams responsible for the creation, management and delivery of social media content across multiple networks. The functionality and robust feature set way layered on top of a platform that delivered millions of pieces of content per week. As part of this role, I helped define, deliver and bring to market impactful customer-facing functionality.

Responsible for getting the right software into our customers hands as quickly as possible. I'm working with the most talented people in the industry to drive product enhancements and new features through the entire lifecycle; from ideation, research and design through development and then the push to market.

Involved with the entire scope of product management duties, including product strategy, product marketing, client communications, sales channel development and product development for a next generation, SaaS CMS.

Product owner, responsible for understanding and implementing business, technical and market knowledge to align the product road map and develop new products in an agile development environment. New product development focused on the new analytics tools for an cloud-based software platform designed to make analysis of market research data faster and easier.

Product owner, responsible for a mix of business, technical and market knowledge to align the product roadmap and feature roll out with market needs. Key aspects of the position included researching and writing requirements in a fast paced agile development environment.

Managed multiple key accounts, including numerous fortune 500 companies. Built strong customer relationships by working closely with clients to provide technical project support and account usage analysis.

Responsible for the day to day administration of grant funded research projects. The work ran the full gambit; preparing grant submission, writing research ethics proposals, data collection, writing papers and presenting project results.

Master of Technology, Biotechnology Stream