Sarah D.

I oversee the entire brand lifecycle and external messaging for Kasperek Optical. Creative & Design: Directing all visual assets, including logos, graphic design, web, UI/UX, Point of Purchase (POP), packaging, and Art Direction. Marketing & Communications: Managing every external touchpoint, including PR, email marketing, social media, advertising, and copywriting. Operations & Logistics: Leading product photography, tradeshow design and logistics, and crucial IT development (CRM, SQL, server maintenance, and EyeRep system management).

I offer strategic creative guidance and oversee all creative direction for a B2C optical wellness startup. My key contributions include: E-commerce Website Development: Designed and developed the company's Shopify website, including custom coding and UI optimization using SEO, A/B testing, and hot mapping to maximize visibility and sales. Marketing & Content Strategy: Crafted targeted marketing campaigns and provided consultation on content development to resonate with our niche consumer base. Product & Brand Design: Personally designed and produced all retail packaging, point-of-sale displays, apparel, and products, enhancing brand presence.

I served as a Senior Graphic Designer for key accounts, responsible for crafting and producing intricate, production-ready design files. My expertise covered tradeshows, events, and museum installations, where I consistently met client objectives by rigorously applying global brand guidelines, engineering specifications, and industry best practices. I specialized in conceptualizing interactive experiences and developing engaging retail environments for a prestigious client roster, including Panasonic, Microsoft, Hyundai, HP, Gore, and General Motors.

As a leader, I oversaw the complete graphic design and production lifecycle. I developed and implemented best practices, cultivated strong vendor partnerships, and managed budgets to ensure optimal project delivery. Furthermore, I guided and empowered graphic installation teams, introducing innovative techniques that both improved installation quality and achieved significant cost savings.

In a fast-paced agency environment, I leveraged creativity and meticulous attention to detail to develop compelling graphic assets for a diverse portfolio of global brands. I consistently delivered visually impactful designs that adhered to strict brand guidelines and resonated with target audiences for clients including Toyota, Scion, General Motors, Jeep, Dodge, and OnStar.

Additional Subjects Studied: Drawing, Blacksmithing, Painting, Sculpture, Silkscreening