Huyen Doan

*Brand: Cloud Pot - Lẩu hấp thủy nhiệt, SushiX - Sushi băng chuyền, Crystal Jade Kitchen, Man Tang Guo Hotpot, Hutong Hotpot *Achievements: - Man Tang Guo (one year): (1) Developed and executed the new brand strategy and positioning across both North and South regions, achieving 106% of the sales target and becoming profitable in the first month of launch. (2) Led a major service improvement project (collaborating with Operations, R&D, and Training), resulting in the highest CX rating. (3) Successfully launched premium product lines (Grouper Collection, Hand-Sliced Fresh Beef) to raise brand value and increase average transaction revenue. - Crystal Jade (2 months): Executed a rapid, 2-month brand turnaround plan for a low performance store, increased sales by 25%, positive profit in the first month of 2025. - SushiX (6 months): Built and managed the strategic annual product calendar, leading to the key launch of the Wagyu Beef Collection, which accounted for 8% of total food sales and delivered the highest monthly sales revenue in the three quater of the year. - Cloud Pot (3 months & present): (1) Restructured the core product portfolio and launched new Buffet & Set Menu, collectively making up over 40% product mix. (2) Developed and promoted the key product "steamed beef with vegetables" contributing 5% food revenue.

Brand: Manwah Taiwanese Hotpot, Hutong Hotpot Paradise Achievements: - Outstanding performance of the year 2022: best staff of MKT. - Opened 20 new Manwah stores, greater brand awareness locally with integrated MKT activities: reached 70% of MKT contribution sales/store. - Hutong Tet 2022: Social buzz increased by 152%, likes and new followers increased by ~220%. Achieved 114% of sales target, an increase of 23% compared to the previous month. - Launched products and menus: Bát Phần Thiên Mộc dessert, combo “Có Bạn Có Bè” & “Có Cặp Có Đôi”, menu layer Buffet 399K/299K, Alacarte menu: Achieved great interest from customers on social media and high usage rate. - CSR Manwah: CTA customers not to waste food through the performance MKT "Hành Tinh Lẩu Xanh": Over 14,000 accounts registered and joined O2O through landing page, decreased 30% off leftovers, saving VND3,036/pax.

Brand: Tai Yang King Castella, Pan & Cake