Débora Oliveira

Digital PR Director @ Bonde PR

About

I’m a Digital PR and Link Building specialist focused on the Brazilian market. Over the past eight years, I’ve developed strategies for agencies and companies from the UK, the US, and across Europe looking to build high-quality backlinks and brand authority in Brazil. As the founder of Bonde PR, a boutique agency, I help both global firms and local partners expand their presence in Brazil through customized GEO and SEO strategies, for traditional search engines and AI-driven discovery systems. My work spans all editorial verticals, including education, finance, technology, innovation, design, marketing, business, sports, startups, wellness, beauty, tourism, entertainment, luxury, and lifestyle. I also lead traditional PR initiatives, positioning brands in top-tier TV, radio, and print outlets nationwide. I have further experience in media, developing data-driven and AI-powered journalistic projects, SEO strategies, fact-checking, and innovation competitions. Sigma Awards shortlisted (Confere.ai – automatic fact-checking project, 2020). Finalist for the Correio de Futuro Award (2019) and FactCheckLab (Agência Lupa, 2020).

Country

Brazil

City

São Paulo

Industry

Online Media

Skill

Mídias sociais, Marketing social, Redação, Publicidade, Microsoft Office, Atendimento ao Cliente, Marketing, Liderança, Gestão de projetos, Web design, HTML, Rede de computadores, Planejamento estratégico, Desenvolvimento empresarial, Estratégia, Liderança de equipe

Experience

Digital PR Director

Bonde PR

2025-11 - Present · 11 mos

Digital PR Manager & Tourism Journalist

2025-5 - Present · 1 yr 5 mos

Fact Checker and Breaking News Correspondent

Reuters

2022-6 - 2025-5 · 3 yrs

SEO and Digital PR Specialist

Conversion

2022 - 2023 · 1 yr

SEO Specialist

Fix it

2021-3 - 2022-5 · 1 yr 3 mos

Summer Intern

CESAR

2021-1 - 2021-2 · 2 mos

Selected to participate at CESAR's 6 weeks immersion program in innovation and business solution for university students from all undergraduate courses.

Project Intern | AI Researcher

Sistema Jornal do Commercio

2020-2 - 2021-2 · 1 yr 1 mo

Analysis of search trends in Google Trends and Analytics for agenda suggestions. Production of articles and graphics on fact-checking, scientific topics and checks covering technology and innovation, politics, culture and health. Competitor research and analysis, usability and UX for the development of the automatic fact-checking platform, Confere.ai, a project selected by the Google News Initiative Innovation Challenge.

User Experience Writer

Elife

2018-8 - 2019-1 · 6 mos

Conversation designer for chatbots and voicebots with Natural Language Processing (NLP) Speech evaluation for optimizing voices bots. Bot training on the dialogflow platform.