Dmitry O.
Head of Traffic Compliance team @ EVADAV - Traffic Group
About
Professional Summary Traffic compliance and analytics professional with 5+ years of experience in ad networks. Expertise in traffic quality control, performance analytics, media buying, and revenue optimization. Key skills: Performance analytics • Management • KPI development • Revenue optimization • Traffic quality control • Media buying • Push, Popunder, Native traffic
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Ukraine
Marketing & Advertising
Sales Management, Quality Management, Operations Management, Traffic Analysis, Revenue Analysis, Management, Advertising, Analytical Skills, Communication, Управление проектами, Высшее руководство, Стратегия, Решение задач, Презентации
Experience

Head of Traffic Compliance team
Kyiv, Ukraine
Main tasks: - monitoring all incoming partners with traffic sources for fraudulent activity (bans and approvals were by Compliance) - affiliate payment approvals were handled by the Compliance department; - dividing Direct traffic into quality segments by GEO and Format; - monitoring partner ROI by payment methods (RevShare, Flatrate, FixCPM), traffic quality, and advertising formats. - creating and updating tools for tracking undersold traffic slices.

Head of Analytics and Quality Control team
Kyiv, Ukraine
Department Responsibilities / Tasks: - Quality control of work processes and sales negotiations conducted by the sales departments (Demand, Traffic, RTB). - Identification of problem areas in the work of sales departments, analysis of managers’ performance, and search for possible solutions to increase their effectiveness. - Optimization of the operations of all departments under the responsibility of the Control Department (Demand, Traffic, RTB, CPA). During certain periods while holding the current position, managed other departments: the CPA team (10.2021–02.2022) and the Demand, Traffic, and RTB departments (12.2023–05.2024) as CRO.
Dmitry O.'s Contact Information
Phone
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