Dmitry Vinokurov
Team Lead Google Ads @ NDA
About
Most GameFi and DeFi projects fail to scale not because of a bad product, but because their CAC is unsustainable. I help Web3 founders and growth leads reduce CAC by 30–50% within 180 days by building custom performance marketing funnels and optimizing the entire user onboarding experience — from ad click to in-app activation. With 12+ years in digital marketing and $10M+ in managed budgets, I’ve scaled paid user acquisition across Google UAC, Meta Ads, Coinzilla, and Twitter for crypto games, staking platforms, and token presales. My core value is not “media buying” — it’s translating your KPIs into a performance engine that reliably brings in engaged users at profitable unit economics. Wins: – Scaled a Web3 token presale to 70k+ verified users in 30 days – Dropped CPI from $27 to $0.22 for a global trading app – Led 400%+ ROAS campaigns in regulated verticals (finance, gambling) 📩 DM me if: – You’re struggling to scale paid traffic while keeping CAC in check – You want a system, not a “campaign” – You need someone who understands both ads and onboarding in Web3
Georgia
Gagra District
Marketing & Advertising
Этичный хакинг, Управление командой, Медиа-планирование, Медиабаинг, CPA, CPA Network, Affiliate Management, Affiliate Manager, Affiliate Program , Twitter Ads, Instagram Ads, Google Ads, Huawei Ads, Petal Ads, Coinzilla, Mellow Ads, Taboola, Keitaro, Palladium, IMKLO
Experience

Mediabuyer
Дубай, Объединённые Арабские Эмираты
SWGT Token Presale promotion via: - Facebook Ads - Google Ads - Twitter Ads - Coinzilla Integration with click & conversion software (Keitaro), Twitter Conversions API, Google Ads, Facebook conversion API. fixed gross + delta between target CPA and actual CPA as additional revenue

Senior Media Buyer
Masters Pro Scheduler app
Казахстан
- Setting up end-to-end analytics (iOS/ Android, AppsFlyer - Firebase - Google Analytics 4 - Custom Dashboard) - Competitors Reasearch and Analysis - App publishing in alternative appstores (APK Pure, Huawei AppGallery, MiStore/GetApps, Oppo Store, Vivo Store, RuStore, etc.) - ASO (Apple App Store, Google Play) - Launch, analyze, optimize Apple Search Ads, Google UAC, Meta Ads (Facebook Ads and Instagram Ads separately using Meta Business Manager) campaigns, Huawei/Petal Ads, Unity Ads, Reddit Ads, TikTok Ads, Bigo Ads, Mi Ads, AdColony, Applovin, LiftOff!, etc - Setting tasks for the creatives development (video, static) to designers, fulfillment control. - Web landing Page creation, CRO. - Engagement Campaigns development (Google Performance Max, GDN, - Searching for personnel into the team.

Senior Media Buyer
Агломерация Лондона, Великобритания
Tasks: Set up tracking on projects using Keitaro, Binom, Voluum, AppsFlyer, Adjust; end-to-end analytics with GA+Keitaro+FB conversion API + AppsFlyer. Cloaking setup with IMKLO, CloakIt, Cloaking House, Zeus, Palladium. Created ad campaigns on Facebook/Google Ads (LatAm, Brazil, other Tier 2-3), Push, Native Ads, UAC/In-app ads (Apple Search Ads, Google UAC, Huawei Ads, Mi Ads, Unity, Applovin, Vungle, Mintegral, Appnext, Petal Ads, Bigo Ads, Adcolony, AppLovin, OEM). Farmed accounts for Google Ads, Facebook Ads, Taboola, Outbrain, etc. Selected buyers for projects in SK, MD, IN, BR, MX, LN, UA, RU, UK, US. Trained buyers in cloaking, proper white pages / pre-landers, best practices, etc. Achievements: Formed the buying department, set up end-to-end analytics, taught proper account farming, managed Risk Payment/Suspicious Payments, ZRD, and client verification in ad accounts, achieving a long-term ROI of 200%+. Some Projects Managed: Utility App: Geo: US, CA, MX, BR Platforms: ASA, Google UAC, Facebook, LiftOff! Unity, Reddit Ads, Twitter Ads, IronSource Reduced install cost from $27 to $0.22, managed tasks, event evaluation in the app, and anti-fraud work. ICO & Token Presale via Google Ads, FB, Coinzilla, PropellerAds, Mellow Ads Set up tracking, bought traffic, found bundles, scaled at ROAS of at least 4. Financial Project: Traffic procurement and optimization in various channels (Telegram, Facebook Ads, Kadam, PropellerAds, Taboola, VK, MyTarget) Achieved KPIs (Target CPL <$7, Target CPO <$50). PR-Project: Created a SM ecosystem from scratch (YT/TW/TG/IG/FB) Managed staff selection, training, motivation systems, KPI calculation, media planning, and content distribution within set Target CPM. Binance BNB HYIP Crypto Project: Set up tracker, end-to-end analytics with GA+Keitaro+FB conversion API+AppsFlyer Cloaking setup. Created ad campaigns on Facebook/Google Ads (LatAm, Brazil), Push, Native Ads, in-app ads Managed account farming for Google/FB, trained buyers.

Traffic Manager
Carlton Leisure (UK) Ltd
Агломерация Лондона, Великобритания
Key findings: Clicks and Conversions: The campaign generated 18,196 clicks and 636.50 conversions. The conversion rate is 3.50%. Costs: The total cost of the campaign was £12,252.46 (converted from €13,695.91). The average cost per click (CPC) was £0.67. Impressions: The campaign generated 130,908 impressions. Click-through rate (CTR): The CTR was 13.89%. Invalid clicks: There were 1,970 invalid clicks, which account for 9.77% of total clicks. Interaction rate: The interaction rate was 35.0%. Average position: The average position of the ads was 2.50. Cost per conversion: The cost per conversion was £19.25. Return on ad spend (ROAS): The ROAS was 10.90.

Senior Media Buyer
Сочи, Краснодарский край, Россия
Deployment of a CPA network based on AlterCPA Pro Advertiser acquisition: Finding and onboarding advertisers to the platform. Publisher acquisition: Recruiting affiliates or publishers to promote offers. Affiliate team acquisition: Building relationships with affiliate teams for collaboration. Offer development: Creating and optimizing offers for the affiliate program. Affiliate program catalog population: Filling the catalog with diverse and attractive offers. Advertiser bundle testing: Testing different combinations of advertisers and offers for optimal performance. Traffic pouring: Driving traffic to offers through various channels.

Advertising Media Buyer
Viceroy Group
Дублин, Графство Дублин, Ирландия
achieved a ROAS (Return on Ad Spend) of 300% while spending £377,757.83. Given the average order value of $43 and over 28,500 conversions, we can estimate the revenue generated. With 28,500 conversions and an average order value of $43, the total revenue generated is approximately $1,225,500.

CMO
Тамбовская область, Россия
Deployment of a CPA network based on Affise.com Advertiser acquisition: Finding and onboarding advertisers to the platform. Publisher acquisition: Recruiting affiliates or publishers to promote offers. Affiliate team acquisition: Building relationships with affiliate teams for collaboration. Offer development: Creating and optimizing offers for the affiliate program. Affiliate program catalog population: Filling the catalog with diverse and attractive offers. Advertiser bundle testing: Testing different combinations of advertisers and offers for optimal performance. Traffic pouring: Driving traffic to offers through various channels.
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