David Bacher

Accelerate the global growth engine for Life Fitness / Hammer Strength, orchestrating segment-led demand, partner activation, and targeted campaigns that grow qualified pipeline and win rates. Lead digital, AI, and platform transformation by unifying martech, CRM, and analytics into an insight-driven system for predictive targeting and closed-loop performance. Advance bold storytelling that positions LF/HS as the one-partner ecosystem and performance authority, obsessively connected to customers, partners, and our mission to inspire the world to work out.

Strategic ownership for B2B Business Solutions marketing spanning 20+ verticals, 30 solution categories and an expansive partner network. Driving force in transforming marketing to AI fueled, digitally integrated, demand centric outcomes, focusing ABM platforms, MQL development, personalized storytelling campaigns, delivering market share growth, revenue, pipeline - and customer delight. Expansive leadership across marketing, ABM, communications, integrated platforms/martech, media, ecosystem, GTM, digital, events, trade shows, executive business centers, and channel marketing and activation for customer delight, engagement and conversion.

Launched and lead HP’s global 3D Print & Digital Manufacturing marketing’s bold and globally scaled vision and strategy. Spearheaded multi-channel solutions marketing across hardware/software/solutions and services, scaling HP’s 3D Print marketing organization from startup to dominate 42% of the marketplace, the leader for three consecutive years. Provide operational and strategic leadership to achieve best-in-class multi-channel marketing results and experiences across F500, Industrial and manufacturing sectors.

Director of WW Marketing, HP Printing & Ink Supplies | 2013 – 2015 Director of WW Marketing, Ink & Toner Supplies | 2012 – 2013 Head of AMS Demand Gen and Promotion, HP Printing | 2009 – 2012 Manager, Consumer & Shopper Marketing | 2007 – 2009 Cons/Comm. Shopper Mktg. & Bus. Dev. Manager | 2005 – 2007 Manager, Nat’l Commercial Sales & Marketing Manager | 2002 – 2005 Manager, NE US Area Retail Sales Manager | 1999 – 2002 Year upon year of leadership and growth demonstrated over numerous promotions to positions of increased authority and responsibility. Provided extensive marketing leadership across brand, campaign, communications, advertising, value proposition, social media, digital, traditional, promotional, multi-channel assets, PR, media, events, and act as the voice of the customer. Helped to shape HP’s dive into social media content, campaigns, and processes, looking to the forefront of the market with a focus on rapidly shifting consumer and business customer needs to position and campaigns strategically.

Guided CPG selling teams by in incremental sales focused on impacting the “last 3 feet of the sale.” Managed, trained, and led a talented seven-person market team to optimize Hershey’s incremental sales at over 550 named accounts in the convenience, mass merchant, drug, and grocery classes of trade. Created and negotiated HQ business sales and marketing plans leveraging a wide range of marketing tools, including ad/promotional materials & timing, category management IRI/Spectra), shopper insight, merchandising impact, pricing, and profit margin analysis. Spearheaded all new hire and regional NPI marketing launches to ensure the right people in the right place at the right time.

Technical Sales Recruiter focused on engineering, programming/coding talent for SMB to Enterprise clients in the midwest US. Thrived in a competitive, 100% commission, team environment. Established a high-impact outbound client and candidate development program, dedicated to solving a customer’s targeted personnel needs within 4 days - from recruitment to first interview.

Directly managed a 3 state Mass/Drug/Grocery account territory, driving incremental in-store and in-ad cosmetics sales and marketing programs. Creatively negotiated incremental units, display opportunities, & customer excitement events while expanding product selection, shopper programs and competitive positioning. Aggressively grew sales by 21% through creative, targeted marketing programs, utilizing shopper insights and category management, for 3 regional HQ’s, 36 independent and 28 chain-driven customer accounts.

Managed and led 2 teams, consisting of 44 individuals to meet distribution order filling quality, accuracy and on-time metrics. Established a positive and results oriented, team centric culture to achieve operational, cost and manpower forecasting to overdeliver distribution expectations. Utilized aggressive goal setting, personalized leadership, team building and an operational modeling approach to manage associates in a fast paced, dynamic environment.