Denis Makhanko

• Led a high-performing marketing team at ECCO Shoes, achieving double-digit revenue growth across all channels from 2021-2024. • Successfully turned around the ECCO brand after years of decline, increasing Spontaneous Brand Awareness, Brand Consideration, and Purchased P12M. • Conducted comprehensive consumer studies and spearheaded the creative adaptation and local development of marketing materials.

Lead digital marketing for the full portfolio of the company’s brands. Drive digital transformation and development of new capabilities including e-commerce, personalization, development of own digital touchpoints, collection of consumer data, and web analytics. Manage a team of six digital professionals in e-commerce, martech, social media, and digital content.

Digital marketing and product management.

- Launched from scratch danonedirect.ru - e-commerce platform that sells to end consumers all product categories of Danone Group (dairy, baby food and drinking water). - Achieved high retention of new customers. - Achieved high average order value.

Full range of digital-marketing activities for Simplewine.ru and Simplewaters.ru.

- Conducted segmentation analysis of customers. Monitored competitive activity. - Created a system of analytical dashboards for C-level decisions. - Provided analytical support for launches of new product categories.

Launched and led through commercialization stage an online store for selling honey from local farmers. • Developed from scratch a high-converting website and web content. • Led creative development of packaging and brand identity. • Managed online advertising campaigns.

• Marketing strategy. • Assortment policy. • Market research. • Development of creative materials.