Diego Gonçalves

• Led the data and operations division, integrating processes, technology, and cross-functional communication. • Structured and managed teams, driving social media data analysis to support strategic decision-making. • Oversaw multimillion-dollar paid media investments, focusing on performance, digital reputation, and user engagement. • Applied a proprietary A/B testing methodology, outperforming Meta's native solution in creative and targeting validation speed. • Strong technical and strategic command of Meta platforms (Facebook and Instagram), with a proven track record of resolving systemic issues through proprietary processes. • Worked with high-profile clients in sensitive sectors, ensuring digital reputation management and agile campaign delivery. • Led the implementation of internal tools and operational enhancements, significantly increasing productivity through automation and efficiency: - Reduced report preparation time from 24 hours to 3 hours (over 85%), enabling real-time insights. - Achieved over 50% cost savings on tools through license and process optimization.

• Co-founded a digital agency specialized in paid media and strategic content, directly leading brand positioning, media planning, and client relationships. • Provided services to premium companies with a strong focus on performance and digital presence. • Created and managed marketing campaigns across diverse segments. • Planned, executed, and optimized paid media campaigns (Meta, Google, YouTube), with a focus on conversion and cost-efficiency. • Oversaw the entire service workflow: briefing, creative development, publishing, data analysis, and strategic adjustments.

• Led compliance and risk control projects, ensuring full adherence to SOX 404 regulations. • Managed mainframe access and conducted critical risk assessments. • Adapted practices from IBM Australia to the operational reality of the Brazilian unit. • Improved processes, analyzed key controls, and aligned operational procedures with financial reporting standards. • Acted as liaison between finance, audit, and operations teams across Latin America (LATAM).

• Internal auditor at IBM with regional responsibilities across LATAM. • Conducted in-depth process analyses and defined corrective action plans to mitigate risks and deviations. • Supported regional projects by delivering strategic recommendations for structural improvements and process compliance.

• Acted as a change agent during the implementation of Blue Harmony, guiding end users through the transition to new processes, responsibilities, and technologies. • Delivered operational training and provided first-level support to users during the adoption of new workflows. • Streamlined communications and localized global processes for LATAM.

• Responsible for Sarbanes-Oxley (SOX) compliance testing across LATAM. • Conducted internal business process analyses (CRM, AD&Me) and defined action plans. • Supported audit initiatives and guided local teams in improving internal controls and operational processes.

Data Warehouse Modeling and Architecture Data Integration and Flow (ETL) Data Discovery, OLAP, and Data Visualization Relational Databases and Big Data Non-Relational Databases (NoSQL) Statistical Techniques: Theory and Practice (R Programming) Programming Languages for Data Science (Python with Spark) Machine Learning Data Science Project with Parallel and Distributed Data Processing Solutions