Deen K.
Director, World-Wide External Fulfillment @ Amazon
About
Deen King-Smith is an innovation executive who leads AI-powered platforms at scale, where user need, business value, and market timing intersect. He brings 20+ years of experience building and operating enterprise and AI-native platforms across Big Tech and high-growth SaaS, with senior leadership roles at Amazon, Microsoft, and Movable Ink, with a track record of translating complex ecosystems into trusted, insight-driven products that deliver measurable business growth. Most recently at Amazon, Deen led a multi-billion-dollar seller fulfillment business, helping deliver $1.5B+ in incremental growth through automation, AI optimization, and platform unification. At Microsoft, he built and launched Microsoft Search, unifying eight products into a single agentic enterprise AI experience and delivering $13M-$40M in annual productivity savings per enterprise. At Movable Ink, he created and launched DaVinci, an AI personalization engine that delivered 20-50% CTR lift, 15%+ conversion gains, and the fastest growing product launch in company history. Deen is a builder at heart with a strong people-first mindset, known for translating complex AI and data systems into trusted, human-centered platforms that compound value over time. He combines deep technical fluency with product judgment, narrative clarity, and servant leadership, building high-trust, high-autonomy cultures where teams move quickly, operate with clarity, and scale sustainably
United States
New York
Computer Software
Leadership, Strategic Vision, Program Management, Integration, Project Management, Data Analysis, Strategy, Mobile Devices, Software Project Management, Troubleshooting, Business Analysis, Requirements Analysis, Project Planning, Business Process Improvement, IT Strategy, Software Development, Product Management, Strategic Planning, Go-to-market Strategy, Enterprise Search
Experience
Director, World-Wide External Fulfillment
Lead global product, agentic AI, engineering, marketing, and platform strategy supporting ~2M sellers worldwide, across 22 markets, delivering AI-driven solutions and insights that accelerate growth, speed, and reliability across Amazon’s marketplace. - Owns platform strategy and execution for multi-tens-of-billions seller fulfillment business Drove $1.5B+ in growth through automation, AI-powered optimization, and GTM execution. - Improved global delivery speed by 33% and key transit arcs performance by 50%+. - Consolidated nine legacy tools into a single AI-powered UX backbone (MFN/FBM Ship+), improving conversion and customer satisfaction. - Launched an LLM-based assistant in Seller Central, surfacing insights and recommended actions across core business areas. - Reduced interference cost per transaction through improved model orchestration and GPU allocation Shifted product delivery from multi-year cycles to quarterly releases. - Created PartnerUP, building 100+ trusted executive-level seller relationships. - Founded BEATS (Black Excellence in Amazon Transportation Services), contributing to a 30% reduction in regretted attrition.

Senior Direector, Global Head of Product & Innovation
New York, New York
Founded and led Product Innovation Labs for a hyper-scaling MarTech SaaS platform. Reported to the CEO and served on the executive leadership team, owning AI strategy, product incubation, and GTM growth. - Built Project Wahrol (launched as DaVinci), an AI personalization engine combining content, performance, and customer data to drive conversion and revenue, which was adopted by 100+ enterprise brands. - Delivered 20-25% CTR lift, 15%+ conversion lift, and up to 89% revenue growth. - Launched a new mobile channel within 9 months; fastest-growing product in company history by ARR after 8 months post launch. - Built an AI center of Excellence and increased innovation throughput from <1 to 3-5 launches per year. Developed a generative AI marketing engine for real-time creative testing and personalization. Unified engagement data through custom ETL pipelines feeding multimodal optimization models. Authored the company’s first DEI mission and founded Black Ink ERG, embedding ethical AI into innovation culture. - Positioned Movable Ink 4–5 years ahead of the market by integrating AI research, customer insight, and commercial execution into campaign strategy, creation, and execution.

GM, Microsoft Search & Artificial Intelligence
Greater Seattle Area
Promoted to General Manager to lead a 50-person cross-disciplinary team reimagining Microsoft’s enterprise search portfolio and launching Microsoft Search within 18 months. - Unified eight products (Office, Windows, SharePoint, etc.) into a personalized, contextual, cross-platform AI search experience. - Delivered $1B+ in annual customer value and $13M–$40M productivity savings per enterprise (Forrester TEI). - Integrated Bing, Microsoft Graph, and Azure signals under GDPR-aligned governance. - Recognized by Satya Nadella and Amy Hood for trusted platform delivery and GTM leadership.

Product Management Leadership ▪ Enterprise ▪ Security ▪ Strategy | Windows Devices | Management
Greater Seattle Area
Owned strategy and product definition, enabling global enterprise migration to Windows 10, Enterprise Mobility Suite, and Microsoft 365. - Reduced enterprise TCO by 15% through diagnostics and cloud manageability. - Designed hybrid identity, software, and endpoint management architecture for phased cloud migration. - Shipped Windows 10 MDM policies replacing legacy Group Policy models. - Influenced $10B+ in enterprise contracts through Build and Ignite presentations.

Program Management Leadership ▪ Windows Platform ▪ Edge Browser ▪ Enterprise | Customer Relations
Greater Seattle Area
Led enterprise adoption and compatibility strategy for Edge and IE11. Unblocked 10M+ enterprise upgrades via compatibility and policy controls. Secured a $1B enterprise deal through readiness and security alignment. Consolidated 1,600+ policies to <500, simplifying management at scale.

Program Manager Leader ▪ Devices ▪ Networking ▪ Hardware Development ▪ User Experience ▪ Apps
Greater Seattle Area
Led networking, driver frameworks, and developer experience for Windows hardware partners. Owned UMDF and KMDF driver frameworks across device categories. Migrated 90%+ of drivers to class drivers, reducing OEM dependency. Launched zero-touch mobile broadband activation, adopted by 85% of global operators.

Managing Partner & Founder
Cardinal Boiler
Greater Chicago Area
Founded a consulting firm focused on digital transformation and technology strategy for small and mid-sized businesses.
Deen K.'s Contact Information
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