Diğdem ORHON

Manager Service Sales & Campaign Management @ Kardex

About

As the Manager Service Sales & Campaign Management at Kardex, I lead the strategic planning and implementation of service sales across the entire portfolio, increasing the installed base penetration and customer satisfaction. With an MBA in Business Administration and Management, I bring 17 years of sales experience, 13 of which are in the healthcare industry. I have successfully driven the CRM service implementation projects for both Kardex Remstar and PerkinElmer Inc., using Salesforce, Servicemax, and SAP tools to manage all service activities from first call to completion. I also have experience in team management, contract management, service marketing, and tender projects. I am passionate about delivering technical solutions that meet customer needs, using my effective negotiation, communication, and problem-solving skills. I am flexible, creative, and collaborative, and I have no obstacle for travelling in Turkey.

Country

Türkiye

City

Sarıyer

Industry

Biotechnology

Skill

Service Operations, Budget Forecasting, TARGET, Sales Management, Sales Planning, Campaign Strategies, Marketing Campaign Management, Salesforce.com, After-Sales, Service Contract Sales, Sales, Campaigns, Customer Journey Mapping, Teamwork, Problem Solving, Customer Insight, Analytical Skills, Customer Experience, Salesforce Lightning, CRM Integration

Experience

Manager Service Sales & Campaign Management

Kardex

2021-10 - Present · 5 yrs

İstanbul, Türkiye

• Driven CRM Service Implementation Project in Kardex Remstar. All service activities (from first call to completion) is successfully managed through CRM channel (project planning, mapping and training employees) • Proactive Sales planning across entire service portfolio (strategy, target, budget, forecast, reporting ) • Increase sales efficiency and quality in parallel with global Life Cycle Service (LCS) Strategy Creates, plans, and implements service sales strategy by increasing the Installed Base (IB) penetration through effective utilization of IB database • Develop, plan and implement local marketing campaigns. • Manage Sales Funnel and campaign strategy in Salesforce according to the service sales strategy. Overachieving sales targets more than 50% in certain campaign items in 2023 • Support regional marketing department with market relevant information

Senior Service Sales Specialist

PerkinElmer

2018-2 - 2021-10 · 3 yrs 9 mos

İstanbul

In additional to service sales and business development duties, had an experience as a successor of country service manager to drive service business in the absence of country service leader in Q4 2020

Service Sales Specialist

PerkinElmer

2016-6 - 2018-2 · 1 yr 9 mos

Responsible for strategic selling of service solutions and facilitate Contract Performance Monitoring Increasing customers' engagement and adoption Execute sales targets in contract selling and achieving target KPIs including renewal rate, NPS and other metrics that measure customer sentiment. Experienced in Salesforce, Servicemax and SAP Searching and analysing customer needs and offer technical solutions with technical knowledge using experienced negotiation capabilities more than 8 years. Tender experience in big service sales projects. Coordinating necessary activities for marketing communications of services in online & offline channel

Inside Sales Specialist

PerkinElmer

2013-6 - 2016-6 · 3 yrs 1 mo

İstanbul

Experience Company Service Implementation Project in Turkey Qualify customer requests for quotation to ensure that a quote will meet the customers’ application and operational needs. Order Processing - Input customer orders and generate order acknowledgements for customers Maintain accurate and complete records in SAP

Service Delivery Coordinator

Tetra Teknolojik Sistemler A.Ş.

2007-9 - 2013-6 · 5 yrs 10 mos

Serving as the primary interface to manage and resolve any requests, complaints and critical situations with customers Provide after-sales service to customers Coordination daily service program and engineer schedules. Experience in team management Selling service contracts according to the customer needs