Diyea Robin

I lead Emergent's B2B, Partnerships, and VAS charter, bridging ideas to revenue at scale. Day-to-day, that means spotting product and service opportunities that fit our roadmap, defining precise target segments (who needs what, exactly), and running high-intent lead generation that cuts through noise. It is also the realisation that spray & pray never works and it's targeted motions that close. My first-ever sales call here? Closed it. Now hold a steady ~35% close rate, built on understanding customer pain and value fit. Early days, I also ran our largest marketing channel, managing a $2M monthly budget. Lived in the tension of growth experiments, unit economics, and brand building, accountable for every dollar spent and cohort gained. Scope kept expanding: from individual contributor to leading teams, campaign execution to full GTM strategy, always with ownership to navigate pivots and deliver. From Emergent's seed stage to Series B, this role shaped me into someone who thrives on messy problems, structuring new charters, forging partnerships that move the revenue needle, and turning vague opportunities into pipelines and experiments. Let's connect if you're building in the B2C/B2B space and want to chat about how to make revenue motion happen.