Diya Mehta

Marketing & Brand Activations Manager @ GNC India

About

As the Manager of the Partner Program (Affiliate Marketing/Influencer Marketing) and Marketing Events at GNC, I lead initiatives that have driven significant business growth and enhanced brand visibility. My role focuses on building and managing strategic partnerships, optimizing affiliate networks, and executing successful brand awareness events. I am committed to creating data-driven solutions and fostering long-term relationships that contribute to both immediate and sustained growth. With over 9 years of combined experience in Monitoring & Control, Sales, Customer Service, and Collections, I bring a diverse skill set and a proven track record of delivering impactful results. Known for my proactive approach and strong communication abilities, I’m eager to embrace new challenges and continue advancing my career in dynamic and growth-oriented roles.

Country

India

City

Gurugram

Industry

Retail

Skill

Marketing, Marketing Strategy, Revenue Generation, Brand Management, Affiliate Marketing, Quality Assurance, Regulatory Compliance, Quality Control, Risk Management, Internal Audits, Process Improvement

Experience

Marketing & Brand Activations Manager

GNC India

2023-12 - Present · 2 yrs 10 mos

India

Sr. Lead Risk Analyst

American Express

2017-7 - 2023-12 · 6 yrs 6 mos

India

Worked with the organization extensively in customer service and up-selling for 3+ years and rose from Sr. Customer Care Professional to Lead Customer Care Professional. 1. Supported multiple training batches. 3. Supported team in the absence of my leader, responsible for their scores, helping them, and driving them to do Value Generation (Sales). 4. Regularly exceeded daily sales target and product add-on. 5. Responded to customer requests for products, services, and company information. Joined the Monitoring & Control Oversight team in GCS Operational Excellence as a Sr. Lead Risk Analyst. 1. Supporting the team with Regulatory Business Self Testing activities for the US Non-card lending (Kabbage & Business Financing) and Canada call-monitoring process. 2. Compliance and Quality checks include testing, remediation, trending analysis and close collaboration with business teams in improving their compliance performance.

Sr. Sales Executive

Personiv

2016-10 - 2017-4 · 7 mos

Gurugram, Haryana, India

1. Worked for Telus( a Canadian telecommunication company) as a Sr. Sales Executive. 2.. Educated Customers on promotions to enhance sales. 3. Worked with different types of products like TV packages, internet etc.