Divyansh Goel
Marketing Consultant @ EY
About
In my previous Agency roles, I successfully managed 20+ accounts spanning over a initial 3-year period, where I strategized and executed data-driven campaigns spread across various biddable, affiliate, and e-commerce platforms. These role had a great impact on brand positioning and increased revenue for the client organizations. During my tenure at EY, I was highly involved overseeing campaign progression (including individual campaigns on DV360, Meta, UAC, Amazon, and other platforms), offering strategic insights, & analyzing and visualizing volumes of data of renowned brands in the industry, this resulted in cost saving and increased efficiency of various campaigns. My proficiency in campaign strategy, implementation, data analysis, and visualization enabled me to enhance performance through a data-driven and innovative approach.
India
Delhi
Marketing & Advertising
Marketing, Search Advertising, Online Advertising, Presentation Skills, MarTech, Google Ads, Advertising Campaigns, Data Analysis, Affiliate Marketing, App Marketing, Pay Per Click (PPC), Paid Media Advertising, Mobile Advertising, Performance Marketing, Internal Audits, Web Analytics, Keyword Research, Pivot Tables, Microsoft Excel, Analytical Skills
Experience
Marketing Consultant
EY
Gurugram, Haryana, India
Led cross-functional alignment across marketing, analytics, and agency teams, ensuring consistency between strategy, execution reviews, and reporting. Managed and mentored junior team members and supported business growth by identifying marketing, MarTech, and measurement opportunities for expanded engagements
Associate Marketing Consultant
EY
Gurugram, Haryana, India
Supported 360° digital marketing strategy and performance reviews across DTC and marketplace businesses, focusing on channel mix, CAC control, conversion efficiency, and traffic quality. Contributed to tracking, segmentation, and measurement improvements to reduce media wastage and improve attribution accuracy
Senior Marketing Analyst
EY
Gurugram, Haryana, India
Owned performance evaluation and optimisation frameworks across acquisition and retention funnels, guiding agencies and reallocating 10–20% budgets toward higher-impact initiatives. Supported campaign and brand strategy using consumer insights, benchmarks, and performance diagnostics, delivering ~15–25% efficiency improvements
Performance Marketing Executive
Iffort
Noida, Uttar Pradesh, India
Managed biddable, e-commerce, and native media budgets, executing full-funnel campaigns across app installs, e-commerce, and lead gen. Optimised UAC, ASA, Meta, Amazon, Flipkart, and native platforms to improve efficiency, reduce CPA by ~40%, and drive ~25% sales uplift
Digital Marketing Executive
KV TechMedia Private Limited
Varanasi, Uttar Pradesh, India
Managed end-to-end social and paid campaigns, increasing brand visibility by 30%+. Planned and optimised Google Search, Display, and Facebook Ads to reduce CPL by 20–25%. Used Analytics and Search Console insights to improve targeting and drive ~15% higher conversions
Education
Amity University
Bachelor Of Business Administration
Divyansh Goel's Contact Information
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