Divya Batra

Driving Brand, Marketing & E-commerce Growth at Haldiram’s Making the world snack, smile, scroll, repeat.

A strategic and dynamic marketing leader driving growth, innovation, and brand transformation. I craft data-driven marketing strategies aligned with business goals, manage brand and category P&Ls, and lead high-impact campaigns that deliver results. With a strong focus on digital, I build brands that connect and convert across platforms and markets. I believe in leading with purpose, empowering teams, and fostering a culture of continuous learning. Passionate about insights, execution, and people because great marketing is built on all three.

Driving both top-line and bottom-line growth for Kohinoor’s Rice & Food category through strategic marketing, new product launches, and impactful campaigns. Launched a 150-strong sales promoter vertical, contributing 70% of key account sales, and executed targeted, insight-led campaigns to drive consistent brand performance. Led integrated marketing efforts across media, digital, and e-commerce, including high-impact campaigns with Chef Ranveer Brar to elevate premium offerings and boost brand engagement nationwide.

Spearheaded Kohinoor’s eCommerce expansion, driving visibility and sales on Big Basket, Amazon, and Grofers. Transformed the brand’s identity with a modern-yet-rooted packaging overhaul that resonated across consumer segments. Led end-to-end brand building—from crafting compelling communication and digital-first strategies to launching Kohinoor’s Spice Range in key metros. Delivered standout results through sharp positioning, engaging content, and insight-led campaigns. Streamlined the rice portfolio with a smart SKU rationalization strategy, boosting efficiency and profitability. A hands-on, growth-focused marketer passionate about creating impact across platforms, products, and people.

Drove profitable category growth for Kohinoor Basmati Rice through smart product strategy, pricing, packaging revamps, and insight-led marketing. Launched successful new products with 5-year roadmaps grounded in deep consumer research. Handled full marketing budgets with precision, ensuring every rupee worked hard. Boosted visibility and sales with high-impact BTL activations across MT and GT. Known as a collaborative leader and people person — built strong partnerships across internal teams, agencies, and vendors to consistently deliver standout results and winning campaigns.

Launched premium F&B brands like Qua, Russian Standard Vodka, Orangina, and Lindt in India, catering to evolved, quality-conscious consumers. Drove sales with high-impact programs, trained dynamic teams, and created standout brand experiences. Led innovative merchandising and PR strategies, built partnerships with global embassies, and elevated visibility through fashion, Bollywood, sports, and media events — blending creativity with commercial impact to make brands truly unforgettable.

Planned and executed high-impact events across India, including the Mumbai & Delhi Marathon, Zee Cine Awards, IIFA, Telly Awards, and the Goa Film Festival — delivering seamless, memorable experiences through meticulous planning and flawless execution. Also served as an Independent Wedding Planner for a celebrity client, overseeing every detail from concept to completion. Managed logistics, budgets, and vendor coordination with precision, consistently delivering under pressure and exceeding expectations.