Ziyi Ding

Media Operations Intern @ NetEase

About

I am a Global Advertising & Branding graduate with experience in brand communication, content creation, visual marketing, and cross-border business operations.My current work focuses on B2B marketing and cross-border e-commerce, including Alibaba.com product listing optimization, product image and detail page design, English product information organization, supplier communication, and overseas market research.With an academic background in advertising and branding, I am particularly interested in how brands communicate effectively across different markets and cultures. I am looking to further develop my career in brand planning, marketing communications, B2B marketing, and cross-border business development.

Country

City

United Kingdom

Industry

Marketing & Advertising

Skill

B2B Marketing, After Effects, Social Media Communications, Axure RP, Integrated Marketing, Social Media Advertising, Social Media Marketing, Marketing Strategy, Brand Strategy, Ad Design, 市场营销, 新媒体营销, 社交媒体推广, 广告设计, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, 整合营销传播策划, 营销传播策划

Experience

Media Operations Intern

NetEase

2023-1 - 2023-5 · 5 mos

Beijing, China

● Built and managed a new lifestyle account on Little Redbook, growing to 1K+ followers in 2 months ● Created high-performing video content (highest: 4.5K likes; 30K+ interactions) ● Operated multi-platform content (Little Redbook, Kuaishou, WeChat Video), managing planning, production, and community engagement ● Developed weekly performance reports and analytics-based strategy reviews

Editorial Intern

Tongling Radio and Television Station

2021-6 - 2021-9 · 4 mos

Tongling, Anhui, China

● Designed key visual systems for city-level events, aligning with on-site presentation needs ● Supported TV programme production: managed multi-camera recording and post-production editing ● Assisted with news reporting: conducted interviews, edited raw footage, and supported article production