DIVAKAR UPADHYAY

Leadership Contributions: • Setting roadmaps and strategic decisions for enabling Profitability, Service Delivery Operations, Talent Management, Cost Optimization, Value Creation through innovative and leading industry practices • Preparing Annual Operational Plan (AOP), budget planning, forecasting & monitoring the development and drive productivity initiatives • Developing initiatives for improved performance, productivity, etc., setting up sales objectives, designing / streamlining processes to ensure achievement of top-line & Bottom-line numbers • Building networks of potential customers through market research & relationship management • Budget planning, submission, forecasted & monitored their development, managed operations within the budget and drove cost savings through efficiency levers • Built a high-performance team, coached, mentored, inspired & guided them to delivery under pressure • Provided operational & financial leadership on meeting financial targets of gross revenue Strategic Initiatives: • Appointed Team Members & Channel Partners for Maharashtra, Goa, Madhya Pradesh & Chhattisgarh • Hired the right people and right channel partners, implemented competitive strategies for generating sales, developed new markets, and expanding market share • Developed team competencies with optimum level of knowledge and competitive skills • Accountable for marketing intelligence, monitoring competitor activities, analyzing result of trade promotions/schemes/contests to ensure healthy business growth • Kept focus on improving P & L Oversight, OPEX, CAPEX, Business Programs, Spend Management • Active engagement with every stakeholder for synergy of business operations

Supported the organizational vision of Aggressive Expansion for World's Leading Manufacturer & Exporter of Decorative Laminates. Acrylic/Modified Solid Surfaces & Prelam Panels. Major Contribution: • Focused on developing Primary & Secondary coverage thru distributor & dealer network • Added 5 distributor, taking the count to 8, increased capacity by 12000+ sheets per month • Activated 600+ dealers with per month secondary sales of 15000+ sheets within 3 months of joining Leadership Initiatives: • Guided team of 22 members, strategized & executed a robust engagement plan, product portfolio, resource allocation, right mix of marketing tactics and ‘Go to Market’ policies • Collaborated with all our dealers & distributors, architects, interior designer and turnkey carpenters spread across Maharashtra & Chhattisgarh for completion of critical projects • Strategized primary & secondary route plan and success ratio • Prepared schemes for primary & secondary sales, carpenter & architect promotions

• Develop marketing strategies for promoting Yokohama (Japanese brand), Chinese Tyres, and leading Indian Tyre Brands in the Nigerian market (Northern part of Nigeria) • Introduced new products imported from South Africa & Sri Lanka, thereby increasing the width in the market, gained market share • In May 2015, was assigned additional territories from Western & Eastern part of Nigeria along with Onitsha Market, the biggest market in Africa • Consistently generated revenue of US 315 Mn per annum

• Managed business portfolio of imported tiles segment, generated revenue of ₹ 5.5 Cr with YoY growth of 15% • Conceptualized & implemented competitive strategies and generated business through channel sales • Planned and executed numerous promotional activities / events and escalated business opportunities along with profitability • Turned under-performing regions into success stories thru effective planning and performance management initiatives • Mentored & inspired team, offered guidance, enabled high performance delivery in this competitive environment

• Spearheaded aggressive growth initiatives, drove overall long & short-term marketing strategies, penetrating Godrej Interio product categories across Mumbai & Pune regions • Gained market share by developing 12 Franchisees & 150 Dealers, realized business worth ₹ 4 Cr per annum • Aligned business growth objectives & sustenance of the regions, ensured effectiveness of campaigns, product positioning, channel development & top-line performance as per AOP • Conceptualizing & implementing competitive strategies for generating sales, developing & expanding market share and enhancing brand awareness ensured deeper market penetration • Built team capabilities, monitored & evaluated performance, identified grey areas and helped them to improvise • With focus on performance, mentored & inspired team, offered guidance, enabled high performance delivery in this ever changing and competitive business environment • Dedicated entire focus on developing distribution network, market expansion and outreach to territory coverage

Tenure