Diva Shah

Researched how probabilistic reasoning and decision-making under uncertainty develops, designing and running studies across multiple experimental paradigms.

Worked within BlackRock's RQA group delivering quantitative analysis and risk management insights across investment portfolios. - Conducted bottom-up and top-down risk analysis to identify investment and operational exposures - Built quantitative models to support portfolio decision-making and fiduciary oversight

Contract through the Behavioral Economics Association @ Berkeley Conducted a brand perception study for Microsoft, designed survey instruments analyzing student adoption, brand associations, and competitive positioning of Microsoft's education tools across university campuses

Embedded in Kenya Power's operations room analyzing and optimizing grid management systems, one of the largest power utilities in East Africa. - Identified inefficiencies in operational workflows and proposed systems improvements - Gained firsthand exposure to how grid operators make real-time decisions under uncertainty with limited data

Contract through the Behavioral Economics Association @ Berkeley Led a team of 10 through user research and journey mapping to identify friction points in Autodesk's university integration across the US, delivering product recommendations that informed their campus strategy.

Supported human capital consulting engagements across two large energy and environmental clients. - Developed and delivered client presentations pitching strategic recommendations on workforce and organizational challenges - Contributed to AI integration initiatives within client systems