Diogo Canas

Oversaw SL Benfica’s social media strategy across 16 accounts on 7 platforms, managing a social media audience of 13 million. Drove significant growth in audience and engagement, re-establishing the club as the most followed in Portugal. Highlights include: - Led and expanded a team of social media specialists and producers. - Launched 6 new accounts (Youth Academy Instagram, Other Sports Instagram, eSports Team Instagram, Other Sports Twitter, Threads, and WhatsApp Channel). - Achieved 71% total audience growth. - Grew the global Instagram account from 1.78 million to 2.84 million followers (59.4% growth). - Increased TikTok followers by 767%, from 256,500 to 2.2 million. - Oversaw the publishing of 80,000 posts, a 136% increase, expanding the content inventory and creating additional value for sponsorship opportunities. - Increased reach by 149%, generating 161% more impressions (8 billion total). - Boosted interactions by 254% (461 million total) and video views by 420% (1.7 billion). - Created some of Benfica’s best-performing posts ever across multiple platforms.

@ Record - Cofina Media - Designing and implementing the overall social media strategy - Managing a social media audience of 1.3 million (868K Facebook, 314K Twitter, 140K Instagram) - Managing the day-to-day posting, editing and optimization of content on multiple social media platforms - Growing Instagram organic followers by 135% - Building Creative Assets for Instagram Stories and Facebook Stories - Working closely with Editors and Journalists for viral content creation - Making daily recommendations to the editorial team - Reporting on content performance and presenting social insights - Social Media Content Curation - Social Media Listening - Community Management - Creating Facebook Ads and Instagram Ads - Working with tools such as Chartbeat, Crowdtangle, Facebook Business Manager, Facebook Creator Studio, Facebook Ads Manager, Facebook Analytics, Swonkie, Google Analytics, Storyboard, NewsWhip

- Provided day to day selling support to every account - Liaising to the international distributors: - Entering orders received, responsible for updating bulk orders and sending the updated order confirmations to the appropriate person within each organization - Managed order entry with cancelations or additions - Worked closely with the Logistics, Finance and Purchasing departments to ensure accounts were being serviced and maintained - After-Sales Customer Support

Portuguese South African Chamber of Commerce and Industry (Inov Contacto trainee) - Content Creation - Social Media Management - Email Marketing - Managing and updating website content - Provided support to a Portuguese Trade Mission to South Africa

- Content Creation - Social Media Management - Facebook Ads Design - Sales Support - Supported brand activation events

- Content Creation - Social Media Management - Managed and updated website content

University of Minho

University of Minho

Digital Strategy, Sites and Platforms, SEO, SEM, Analytics, Email Marketing, Mobile Marketing, Display Advertising, Social Media Tools: - Google Tools (Analytics, Search Console, Tag Manager, Adwords, My Business); - Moz Pro; - Hotjar; - Yandex Metrica; - Screaming Frog; - Social Media Management (Fanpagekarma, Quintly, Hootsuite, SocialBakers) - Facebook Tools (Ads Manager and Business Manager); - Linkedin Ads; - E-mail Software (Mailchimp, e-Goi;)