Diogo Martins

I am a communication, public relations and marketing professional with nearly 20 years of experience across corporate, agency and cultural sectors. Since 2018, I have been leading the Marketing Department at Caetano Retail Portugal, one of the largest automotive distribution companies in the country, representing global brands such as BMW, MINI, Mercedes-Benz, Renault, Hyundai, Audi, Volkswagen, BYD, among others. In my role, I design and implement marketing plans, coordinate digital campaigns, events, sponsorships and partnerships, manage social media and content strategy, and track and report on performance. Over the years, I have contributed to Caetano Retail’s growth and reputation by delivering high-impact events, innovative activations and strategic collaborations. Before joining Caetano Retail, I worked for over seven years in a leading communication agency, managing projects for top national institutions and multinationals. I was also part of major cultural initiatives such as Guimarães 2012 – European Capital of Culture and Braga 2012 – European Youth Capital. Alongside my corporate journey, I have built a strong connection with Sports Marketing and Sponsorship. Early in my career, I collaborated with IPAM – The Marketing School on the launch of the annual “Sports Marketing” event, supported the visibility of experts such as Daniel Sá, and contributed to economic impact studies for events like UEFA Champions League finals, Portugal’s international tournament performances, and major global competitions hosted in the country. In 2024, I joined the Barça Innovation Hub, where I am pursuing the Professional Diploma in Sports Marketing and Sponsorship, further strengthening my expertise in this field. My mission is simple: to create value for brands and people through communication that is effective, creative and strategic. I am passionate about connecting Automotive Marketing with Sports, Sponsorship and Experiential Marketing, bridging industries and shaping projects with lasting impact.