Diogo Lourenço

Working across a diverse portfolio of high-profile clients in automotive, consumer appliances, retail e-commerce, and live events — with a focus on e-commerce and lead generation campaigns at scale. → Full ownership of campaign strategy, implementation and optimisation within a team environment, with direct client reporting → Managing performance across multiple simultaneous accounts, from retail e-commerce to large international brands → Working on complex, multi-layered campaigns that go beyond standard performance metrics — connecting creative strategy with analytics in ways that demand a broader view of what paid media can do

End-to-end paid media strategy for a global education client, managing lead generation campaigns across multiple international markets with country-level stakeholders. → Built scalable processes and frameworks to maintain campaign quality and performance control across all markets simultaneously → Hands-on ownership of strategy, implementation and optimisation — balancing global direction with local market nuance → Active involvement beyond media buying: messaging and content recommendations, CRO and digital journey

Embedded digital marketing partner for a portfolio of SMEs across real estate, education, coaching, accounting, and wellness — building strategies from scratch and working directly with business owners and directors. → Led full paid media strategy and execution as the sole person responsible for each client's digital performance → Strong lead generation focus across sectors, with immediate and measurable impact on client revenue → Operated at a very close relation with business analysis, translating commercial goals directly into paid media strategy

🚀 The Netflix of Personal Development - an online platform revolutionizing education. Content Strategy, Implementation & Content Production. Social Media & Community Management. Email Marketing & Analytics.

Help building a brand from scratch, working in digital strategy across two distinct projects: an e-commerce marketplace for sustainable products and an international event for sustainable innovation, covering social content strategy, paid media, SEO and CRO.

🚀 The digital platform focused on wealth and well-being. Writing, optimization and editing of articles about Ecology and Sustainability for the official blog of the TV Host Fátima Lopes - nominee for Blog of the Year 2018.

Published Social Content on brands such as Volvo, Moulinex, Tefal and Rowenta. Published articles on brands such as OLX Group and Emov. https://www.whyarticulate.com

🚀 "The Mozambiquian Creative Studio specialized in social development, environmental conservation, and creative industries". Copywriting; Content and Community Management; Project Management for Web; Editing, Formatting and Translating

Online course on digital marketing and omnichannel integration, with an overview on strategy, digital channels. analytics and digital trends for the future.