Diogo Bonifacio
Senior Product Manager @ RD Saúde
About
I am a Senior Product Manager with a background in International Management (Master’s from ESCP Business School, France) and a proven ability to orchestrate high-impact digital ecosystems. At Raia Drogasil, I spearheaded the core digital journeys that accounted for 63% of the total digital revenue, operating within a business unit with a R$ 18 Billion total revenue expectation. I am recognized by executive leadership for my calm and structured approach to complex stakeholder management and my ability to maintain strategic continuity during organizational transitions. My experience at global players like Shopee and RD has shaped me into a professional who connects business viability with user-centric solutions, ensuring that every product decision moves the needle on the bottom line.
Brazil
São Paulo
Internet
Operations management, Marketplace Operations, Financial Product Adoption, Seller Experience Strategy, Product localization, Cross-functional Leadership, P&L Managemnt, Product Strategy, P&L Management, Growth Strategy, Digital Transformation, Executive Stakeholder Management, Estratégia de produtos, Gestão de Produtos , Inteligência artificial, Scrum, Gerenciamento de backlog, Descoberta de produtos, Gestão de stakeholders, Inteligência de mercado
Experience

Senior Product Manager
São Paulo, Brasil
Strategic Revenue Management: Orchestrated digital journeys responsible for 63% of total digital revenue, directly impacting the company’s primary growth engine. Business Unit Scale: Managed product roadmaps within a Business Unit targeting a combined (Physical + Digital) revenue of R$ 18 Billion. Executive Stakeholder Alignment: Served as a trusted advisor to the Executive Product Manager and Director, providing data-driven defenses for product initiatives and ensuring business continuity during leadership changes. Performance & Growth: Consistently delivered on KPIs that supported a 35% Year-over-Year (YoY) digital revenue growth while optimizing journey efficiency.

Operations Project Manager
São Paulo, Brazil
Seller Experience & Logistics: Spearheaded product initiatives to optimize the seller's operational journey, resulting in a significant reduction of APT (Average Preparation Time) and CPO (Cost Per Order). I focused on streamlining parcel preparation and shipping workflows to ensure scalability during hyper-growth periods. Payments & Credit Growth: Drove the strategic adoption of credit products by improving financial tools and payment interfaces within the seller platform. Global-Local Integration: Acted as the bridge between Singapore HQ and the Brazilian market, localizing internal sales and operational tools (UI/UX) to align global features with local merchant needs.

Product Manager
Berlin, Germany
MBA Consulting Project – (Project focused on Commercial Excellence) Project: Development of the “Entry Guide” for East African companies in European markets, focusing on supporting the assessment and mitigation of operational/economic risks, business resizing, and implementation of cross-border growth strategies.

Product Development
Paris, Île-de-France, France
MBA Consulting Project – (Project focused on New Businesses and Portfolio Enhancement) Project: Research and analysis of emerging trends in the global financial services market for Grant Thornton France, drawing recommendations to expand the scope of the company's services. Thornton France, na recomendação de negócios para ampliação do escopo dos serviços da empresa.

Account Manager
São Paulo Area, Brazil
Managed high-value portfolios and digital transformation within the B2B health sector. Revenue Generation: Increased annual revenue by 1.5x through the development of targeted advertising campaigns for new digital services. Retention Mastery: Negotiated and reversed over R$ 200k in contract terminations, securing long-term portfolio stability. Portfolio Management: Oversaw large accounts generating R$ 300k/month in projected revenue.

Project Manager Business Development
São Paulo e Região, Brasil
Focused on Business Development, CRM implementation, and Market Intelligence across Europe and Brazil. Tech Implementation: Led the deployment of MS Dynamics CRM and Power BI at Grant Thornton, optimizing the sales pipeline and remuneration policies based on data.

Sales Coordinator
São Paulo e Região, Brasil
Focused on Business Development, CRM implementation, and Market Intelligence across Europe and Brazil. Market Share: Drove a 30% increase in market share (Retail & Insurance) through sectorial analysis and strategic repositioning at Mazars.
Education

✔ The World's First Business School (est. 1819) ✔ Current Ranking: #14 Business School (FT 2020 Ranking) ✔ Triple accreditation: EQUIS, AMBA, AACSB ESCP Europe's MBA in International Management is a one-year, two-country, full-time program featuring two company consultancy projects and electives spread across the six European campuses. My track was: • Sep 2020 - Feb 2021 in Paris, France International Business Strategy | International Marketing Decisions | Operations and Supply Chain Management | Principles of Finance | Quantitative Methods for Business | International Economics for Manager | Financial Accounting and International Reporting | Big Data and Tech Trends | Management Skills for International Business • Feb 2021 - Sep 2021 in Berlin, Germany Marketing and Business Analytics | Corporate Finance | Management Accounting and Control | Ethics and CSR | Leading Teams and Organisations | Entrepreneurship, Creativity & Innovation | Team Building - Business Simulation
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