Ding-Wei(David) Lin

-Own end-to-end smartphone GTM strategy for the Polish open market. -Drive sales performance contributing to Xiaomi maintaining No.2 market position in Poland (20%+ Market Share). -Lead operations for key retailers and DTC channels including mi.com/pl and Allegro. -Execute pricing, promotion, forecasting, and CPFR-based inventory management. -Translate market insights into optimized launch strategies.

-Managed e-commerce business across Poland, Czech Republic, Romania, and Ukraine. -Maintained Top 1 smartphone category share on core platforms. -Led 0–1 launch of mi.com/pl achieving 900%+ smartphone sales growth; AIoT product revenue increased 50x (H2 vs H1 of site launch).

• Ownership of 4 eCommerce marketplace stores in Singapore, including Xiaomi & POCO stores on Shopee SG & Lazada SG. • Participated in Shopee & Lazada’s 99 Super Shopping Day/925 Super Brand Day, generated over 1 million USD of GMV, made Xiaomi & POCO the Best-Selling Brand in the mobile and tablets category among the Singapore EC Market. • In charge of Xiaomi’s new product launch(Mi Pad 5/Mi 11T Series), pre-order plan, pricing strategy and stocks allocation in SG. • Account for store management, daily sales, campaign negotiations and competitor analysis by using business analytic tools.

• Worked under the JD.com channel Manager, rotate between a variety of departments(e.g Marketing, Sales, Supply Chain etc.) • Part ownership of Xiaomi’s JD e-commerce marketplace in China, including managing the smartphone & IoT category, generated over 5 billion sales within 3 months; Participated in the Chinese eCommerce May 1st & June 18th Shopping Festival. • Responsible for conducting multi-dimensional analysis through JD & Xiaomi’s in-house data analytic platform to maximize sales, react accordingly, and formulate future strategy; Helped the IoT products to achieve a quarterly sales growth of 800%. • Improve the eCommerce department’s overall efficiency by generated JD.com’s platform rules into operational methodology and conducted several workshops to new colleagues; Achieved first-class honours in the management trainee examinations.

• Part ownership of Vipshop唯品会(NYSE:VIPS) and QC Digital青橙数码(Apple Authorized Reseller)’s grand opening project, influencer collaboration plans and daily operations on the Douyin eCommerce platform, generated over 2.2million subscribers and RMB 350million+ GMV within 6 months. • Responsible for improving the shop’s traffic, conversion rates, store ratings and achieving overall sales target on Douyin through ByteDance’s in-house data analytic platform and output weekly diagnosis report. • Conducted multiple workshops and provided training to 10+ Douyin influencers, 50+ Vipshops’ staffs and 10+ new team members by summarizing Douyin’s eCommerce platform rules. • Participated in the Chinese eCommerce’s Double 11/12, Douyin New Year and 3.8 Queen’s Shopping Festival, etc.（双11、双12、抖音年货节、38女王节）

• In charge of proposing and implementing Apple’s educational marketing plan and relationship management with influencers/university staffs/students, leading the store revenue to increase by 50% during the same period. • Introducing Apple products, uncovering customers’ needs, providing best-in-class customer services to ensure their satisfaction and promoting product sales including the iPhone/ MacBook/ iPad/ AirPods, etc. • Strictly implement the confidentiality agreement of new Apple product releases; At the same time, carry out market research, arrange and execute new product pre-order/ launch events in Taiwan.

• Helping with curriculum design, course planning and offering coursework help to students. • Leading classroom discussions, maintaining student's attendance records and other required records.

• Master's student major in International Business & Management at Alliance Manchester Business School(AMBS) • Modules: International Business Strategy, Marketing Issues In International Business, Managing Across Culture, Responsible Business in a Global Environment, International Business Analytics and Research Skills, Comparative Business and Management

• International Exchange student programme • Exchange Student representative of Tunghai University

• Exchange Student representative to study at Chatham University, Pittsburgh PA, USA • Group leader of the Southwest Jiaotung University Summer Visit, Chengdu, China • International Volunteer at Tunghai University Chinese Language Center • Staff for the Student Association of Tunghai University • Staff for the Student Association of Political Science