Dinesh K Menon

Al Foah is a subsidiary of ADQ, a holding company with a diverse portfolio of major enterprises, spanning key sectors of Abu Dhabi's non oil economy. Al Foah is the ambassador of dates in the UAE and is a torch bearer of the industry. Al Foah's portfolio consists of high quality dates (UAE grown), value added dates (stuffed and chocolate coated dates) and date based products (date syrup, date paste). Drive sales strategy to achieve short and long-term goals of the company. Responsible for the development and achievement the annual sales and profit plan. Lead the sales and commercial teams to drive top line sales in the most efficient way possible. Lead the company's commercial business planning and business development activities across the region. Manage and develop distributor relationships at Senior leadership levels. Provide leadership to the internal management team on understanding the market and developing strategic plans of the company. Provide ongoing reporting on sales opportunities and progress of the sales team towards targets. Act as the focal point for information on customers and market opportunities, in particular for sales forecasting needs and to support the company's Sales and Operations Planning process. Drive continuous improvement of the sales team's processes, tools and performance. Lead, motivate and develop a diverse and dynamic sales team. Al Foah product portfolio has a significant global presence with presence in over 45 countries.

IFFCO 1 was formed in July 2012 with the sole objective of consolidating Sales & Distribution for the IFFCO Group in the UAE across channels, categories and brands under one company. The organisation's mandate is to build and develop a cost efficient sales & distribution network that plays a key role in enabling speed to market and quality of in market execution with the highest direct reach across all channels. Operational and P & L responsibility for largest sales & development business of the group approx. AED 1 Billion annual revenue in 2018. Develop high quality business strategies and plans in alignment with companies short-term and long-term objectives. Lead, motivate and develop a team to increase engagement and instill a high-performance culture. Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission. Make high-quality investing decisions to advance the business and increase profits and market share. Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics. Review financial and non-financial reports to devise solutions or improvements. Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders. Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth. Maintain a deep knowledge of the markets and industry of the company.

General Manager at IFFCO Distribution LLC, Oman. This company is the distribution arm of the group in Oman and is engaged in the sales & distribution of all IFFCO brands across several FMCG categories such as ice cream, edible oil, biscuits, snacks, chocolates, confectionery, flour & bakery ingredients, frozen processed meat, etc. Lead and manage the P&L, full sales and operations functions of the business in Oman. Create and implement effective sales, marketing and operating plans to deliver growth. Identify growth opportunities; set up goals of growth and create an execution plan. Evaluate and continuously improve operations and financial performance. Drive KPI’s across the business and different functions. Ensure the development of tactical programs to pursue targeted goals and objectives. Provide accurate monthly and quarterly forecast updates of performance against budgets. Oversee and direct key hiring and talent development programs. Communicate strategy and results to the CEO and Leadership Team.

Fairtrade LLC is an Omani owned Company and is part of the Enhance Group of Companies. The core business is the Sales and Distribution of FMCG products in Oman for several multinationals such as Kraft Foods, Unilever, Al Safi Danone, Vileda and Energizer. Responsible for a business worth AED 160 Mn annually. Drive sales activity to exceed revenue objectives, increase market share, and achieve growth targets in the assigned territory. Create business plans and forecast sales on a monthly, quarterly, and annual basis. Single point of contact for Modern Trade accounts. Included annual contract negotiation, merchandising and planogram execution in-store, reviewing investments and costs etc.

1 Nov 1987 - Oct 1988 Trainee 2 Nov1988 - Dec 1990 Asst. Manager Sales - Tamilnadu 3 Jan1990 - Mar 1993 Asst. Manager Sales - Karnataka 4 Apr 1993 - Mar 1996 Deputy Manager Marketing 5 Apr 1996 - Jun 1997 Manager Sales - Kerala 6 Jul1997 - Oct 2000 Sr Manager Sales - Andhra Pradesh & Tamilnadu 7 Nov 2000 - Nov 2003 Zonal Manager Sales - South India