Dina Lobanovskaya

Project: Spring Valley (farm & expeditions) - Owned monetization strategy, overseeing offer design, pricing, segmentation, and LiveOps calendar planning, as well as defining requirements for new offer features - Managed monthly revenue forecasts by offer category to support business plan execution - Enhanced monetization for early-funnel and existing users through personalized offers and pricing optimization - Managed an offer reskinning pipeline, improving player engagement and overall monetization effectiveness - Proposed and launched a new offer system and collaborated on admin panel improvements to streamline setup and reduce configuration risks - Collaborated cross-functionally with UI, product, and analytics teams on monetization features and offer reskins

Projects: Road Trip (expeditions + merge), Riddle Road (solitaire puzzle) - Led end-to-end monetization strategy across F2P projects, including roadmap planning, offer design, pricing, segmentation, and LiveOps execution - Drove sustainable ARPU and LTV growth through personalized offers and player segmentation - Designed and executed multiple limited-time monetization campaigns, improving long-term player engagement - Co-developed internal offer management tools to accelerate campaign launches and reduce operational risk - Led and mentored a monetization team, supporting growth and execution quality

Project: Family Island (farm & expeditions) - Led and mentored a monetization team, enhancing execution efficiency and cross-functional collaboration - Owned monetization strategy, covering offer systems, pricing frameworks, and LiveOps calendar planning - Drove consistent monetization growth through offer optimization, personalization, and LiveOps improvements - Built and maintained an A/B testing and experimentation pipeline, enabling rapid implementation of successful tests to drive monetization growth on live production

Project: Family Island (farm & expeditions) - Contributed to monetization strategy, focusing on offer design, player segmentation, A/B testing, and iterative improvement of offer mechanics and reskin processes - Partnered with the development team to streamline offer setup workflows and reduce operational overhead - Collaborated cross-functionally with art, product and analytics teams on monetization features and campaigns

- Owned analytical workflows for financial and customer data analysis - Automated reporting processes and improved data accessibility for stakeholders - Built analytical reports to support business decision-making