Dina Bahrami
Brand Manager - Smashbox EMEA @ The Estée Lauder Companies Inc.
About
Hi there! It’s a pleasure connecting with you. I was born and raised in the Middle East, Iran, where I worked in my family’s business, focusing on marketing and growth, leveraging my French, Persian, and English language skills. I got my bachelor's from the University of Toronto. I double majored in Management and Communication, Culture, and IT. Recently got my Masters in Marketing from HEC Paris. Now, I am the Product and Consumer Marketing Coordinator at Estée Lauder in the Paris headquarters for the Smashbox brand. My ability to solve complex problems, seek to find ways to adapt when needed, disrupt when possible, and build value for consumers is something I honed growing up in the Middle East. I’m ready to integrate my leadership, marketing, and analytical experiences gained in North America and Europe into a high-growth business. A little more about me and my passions. I’m a travel enthusiast and love experiencing new cultures. I have traveled to around 23 countries and am excited to explore more. Feel free to get in touch! -Dina Bahrami
Canada
Greater Toronto Area
Management Consulting
Retail Sales Analysis, Market Analysis, Competitive Analysis, Software as a Service (SaaS), Marketing Strategy, Customer Service, Community Engagement, Management, Strategic Planning, Business Strategy, Data Analytics, Project Management, Interpersonal Skills, Sponsorship Management, Communication, Event Planning, Sales, Strategic Communications, HubSpot, Customer Relationship Management (CRM)
Experience

Product and Consumer Marketing Coordinator - Smashbox EMEA
Paris, Île-de-France, France
• Supervise an intern and report directly to the Vice President to drive strategic marketing initiatives. • Lead 360° marketing campaigns and product launches across EMEA markets, aligning strategy and execution with digital, sales, and global teams. • Execute pricing strategy, brand positioning, and sales forecasting across the EMEA region.

Product and Consumer Marketing Assistant - Smashbox EMEA
Paris, Île-de-France, France
• Scope: 7 markets across Europe, the Middle East, India and Africa – Collaborating with the Global team in LA. • Conducted market analysis, competitive analysis, and sell-in/sell-out to drive brand growth. • Gave creative briefs to the visual merchandising team and to the pure players for online projects. • Managed product launches, regularly updated the marketing calendar, product assortments and online catalog.

Partnership & Events Director
Paris, Île-de-France, France
• Strategically led the planning, execution, and post-event analysis of all of our internal and external consulting events. • Secured and sustained partnerships with key stakeholders, boosting sponsorship and organizational growth.

Marketing Manager Intern
Risedesk is a sustainable Canadian-based office standing desk and office chair manufacturer. • I handled Rise’s brand strategy and digital strategy. • Grew their social media followers by over 1000% in less than 3 months. • Contacted and negotiated with over 500 potential clients through HubSpot.

Outreach Director
University of Toronto Mississauga
• I assisted with class announcements and stayed up to date with all the events happening on campus and outside campus to contact for potential collaborations. • Organized an event with P&G and Valeria Lipovetsky with over 150 attendees that focused on bridging the community closer and providing a networking opportunity to the attendees.

Business Performance Analyst Intern
Toronto, Ontario, Canada
Avondx is a Canadian business and software consultancy firm based in Toronto, Ontario. With a key focus on Data Analytics, Avondx helps customers turn data into actionable intelligence. • I analyzed and visualized data to support Avondx’s business processes. • I monitored the performance of 121 customer representatives across different client groups and regions, upon review of customer service data, I consulted with clients in order to optimize the customer experience.

Sales Marketing Advisor
Toronto, Ontario, Canada
- Leveraged extensive expertise in high-end fashion and accessories to provide personalized styling solutions, significantly enhancing client satisfaction and fostering brand loyalty. - Exceeded monthly sales goals and was recognized twice as the Club Monaco Stylist of the Month in three months.

Co President
Mississauga, Ontario, Canada
• Provided leadership and communications with organizational members and different departments in the club. • Organized fundraising events for Sick Kids Hospital as well as demonstrated our support for their front-line workers during COVID-19. Built a care package campaign, raised $1000, and proceeded the funds to CAMH.
Education

Double major in Management and CCIT(Communication, Culture, IT)
Some of my courses in my majors: Introduction to Economics, Introduction to Management Functions, Accounting Fundamentals, Management In a Changing Environment, Rhetoric and Media, Design Thinking, Statistics, Business Finance, Psychology at Work, Principles of Marketing, Data Analytics for Management, Communicating In and Between Organizations, Strategic Management
Dina Bahrami's Contact Information
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