Dina Ayoub, MSc, CHRE

Dina Ayoub, MSc, CHRE

Director of People Science @ Engagesoft

About

Organizational Psychologist and People Science Director with 8+ years of experience advising large public- and private-sector organizations across the GCC on culture transformation, talent management, employee engagement, leadership effectiveness, and organizational health. Currently serving as Director of People Science & Advisory at Engagesoft, partnering with organizations to translate people data and behavioral insights into practical solutions, while leading the development of data-driven People Science products and frameworks that enable sustainable organizational impact. Previously part of Mercer Middle East and PwC, delivering large-scale culture and HR transformation programs for government entities and complex organizations across KSA and the wider region.

Country

Jordan

City

Amman

Industry

Management Consulting

Skill

Performance Management, Talent Management, Employee Relations, Personnel Management, Onboarding, Human Capital Management, Project Leadership, Employee Engagement, Cultural Transformation, Positive Employee Relations, Job Satisfaction, Employee Experience , Change Management, Workforce Planning, HR Strategy, HR Policies, Human Resources, Consulting Practices, Behavioral Science , Recruiting

Experience

Engagesoft

Director of People Science

Engagesoft

LinkedIn
2025-12 - Present · 10 mos

Amman, Jordan

Mercer IMEA

Consulting Manager, HR Transformation

Mercer IMEA

LinkedIn
2025-2 - 2025-11 · 10 mos

Amman, Jordan

Mercer IMEA

Consultant, HR Transformation

Mercer IMEA

LinkedIn
2023-6 - 2025-2 · 1 yr 9 mos

Amman, Jordan

- Leading workstreams in mega HR transformation projects for governmental/semi-governmental entities within the scope of job redesign and workforce planning; leading a workstream included managing a team of 2-3 members, direct communications with senior client stakeholders, delivering client presentations, and managing deliverables submission against invoices - Leading Culture and Change Management projects, including current state assessment, identifying desired culture (vision, mission, statement of belonging, values, behaviors, and mindset) alongside conducting gap analysis and designing the transformation roadmap - Designing the Internal Communication Strategy and Plan for clients in the region for change enablement and culture transformation purposes - Acting as a subject matter expert on employee experience projects in the GCC region; including providing industry insights, capitalizing on organization psychology knowledge, delivering c-suite presentations on the derived insights, and running action planning workshops - Project managing employee listening and employee engagement projects in the GCC region across multiple industries; including managing 1-2 team members, conducting deep dive analytics, delivering client presentations, managing contracting, invoicing, forecasting, and budget management - Contributing to the development of HR policies and procedures and process mapping for clients in the region - Project managing and executing Talent Assessment projects for developmental purposes including assessing and developing individual development plans for experienced senior leaders, mid-senior and junior employees in the GCC region - Designing job descriptions for positions in different functions and industries - Contributing to client pursuits including meeting with prospects, designing solutions, contributing to proposal pitching, and managing communications and relationship with a pipeline of prospects

Mercer IMEA

Consultant, People Science and Talent Management

Mercer IMEA

LinkedIn
2023-4 - 2023-6 · 3 mos

Amman, Jordan

Mercer IMEA

Analyst, People Science and Talent Management

Mercer IMEA

LinkedIn
2021-8 - 2023-4 · 1 yr 9 mos

Amman, Jordan

- Project managing employee listening and employee engagement projects in the GCC region across multiple industries (governmental and semi-governmental institutions, aviation, energy, FMCG, engineering and construction, banking and financial services, and hospitality sectors) - Project managing and executing Talent Assessment projects for developmental purposes including assessing and developing individual development plans for experienced senior leaders, mid-senior and junior employees in the GCC region - Contributing to the design and implementation of strategic manpower planning framework and employee migration plans for clients in the region - Designing job descriptions for positions in different functions and industries (logistics and facilities, FMCG, and consulting and professional services) - Contributing to the identification of job families for clients in the region - Hands-on project management including budgeting and resource utilization, stakeholder management, client communications and conflict management - Engaging in business development meetings; capitalizing on knowledge of Mercer's offerings and products - Developing proposals and designing solutions upon understanding of prospect requirements - Taking part in Mercer's public and sector-specific events and roundtables; presenting Employee Engagement annual trends and solutions - Conducting human capital research, mainly on employee engagement and employee experience

Princess Sumaya University for Technology

HR Lecturer

Princess Sumaya University for Technology

LinkedIn
2024-6 - 2024-9 · 4 mos

Amman, Jordan

- Designed HR curricula that combines HR theories, industrial knowledge and market trends - Prepared in-class instrumental materials and presentations to enhance learning for a class of 40+ students - Delivered face-to-face, online and recorded lectures - Created engaging in-class activities and take-home assignments to encourage practical application - Developed and administered exams to assess theoretical and practical knowledge

PwC

Senior Associate - Onboarding and People Experience

PwC

LinkedIn
2021-7 - 2021-7 · 1 mo

Amman, Jordan

PwC

Middle East Onboarding and People Experience Associate

PwC

LinkedIn
2020-1 - 2021-7 · 1 yr 7 mos

Amman Governorate, Jordan

- Designing the onboarding experience and implementing inductions for 1k+ staff annually - Building Power BI dashboards to update the leadership team on the Onboarding KPIs - Developing and analysing employee satisfaction surveys, and executing action plans to boost new joiners engagement - Conducting interviews and focus groups to identify feedback trends amongst staff on the onboarding experience - Key account manager for onboarding service providers; maintaining continuous relationship and ensuring adherence to quality standards - Developing PwC-branded communication content and plans - Designing communication structure and tools across multiple stakeholders to enhance the delivered onboarding experience - Leading on the integration of digital solutions into the onboarding process to save the labour hours and to enhance the employee experience - Responsible for the global mobility of new joiners - Working closely with the procurement team to ensure candidates are resourced with top-notched services - Coordination with the firm partners and budget holders for approvals on services provided to the employees - The focal point of contact with pipeline candidates and during the first three months of their joining; ensuring appropriate level of staff care

Oxfam

Human Resources Officer

Oxfam

LinkedIn
2018-6 - 2018-8 · 3 mos

Amman Governorate, Jordan

• Full recruitment cycle: vacancy recognition – job advertisement – long listing – written tests – interviews panel member – appointing candidates – preparing contracts for temps, casuals, consultants and full-time hires – probationary period calculation – onboarding - contract extensions - exit interviews and exit procedures. All being compliant with Jordan Labor Law. • Full medical claims cycle: enrolling employees under a case-best-fit plan - processing claims under the different available plans – preparing reports for reibusrment – summary sheets preparation for records. • Employee timesheets preparation for donors. • Employees care. • Absence Management.

EY

Human Capital Tax Intern

EY

LinkedIn
2017-9 - 2017-9 · 1 mo

Amman Governorate, Jordan

The one-week internship at Earnest and Young has exposed me to payroll-related issues this includes; Income Tax Calculations, Social Security and how all the other deductions in addition to the said ones are deducted from employees’ salaries. Tax Clearance and penalties on employees and organizations for not submitting the tax report, were also subjects of learning at EY.

Oxfam

Human Resources Assistant

Oxfam

LinkedIn
2017-6 - 2017-8 · 3 mos

Amman Governorate, Jordan

• Recruitment tasks: interviews panel member, selection, contract management, interviews and written tests arrangements, drafting summaries for orientation and welcoming new staff. • Medical Plans and Health Benefits. • Performance Appraisal. • Personnel files management. • Absence Management.

Education

University of Leeds

University of Leeds

LinkedIn

Business Psychology

2018 - 2019 · 1 yr

Dissertation: Designing A Holistic Psychology-considerate People Experience Framework for Start-ups: Enabler for Survival (Qualitative Research and Psychometric Testing) Modules include: - Psychology of Effective Organizations - Systems Thinking and Consulting Practices - Selection and Training for Human Performance - Organizational Development and Change - Managing Performance and Developing Careers - Commercial and Professional Skills - Research Design and Analysis - Advanced Behavioral Research Design and Analysis

Princess Sumaya University for Technology

Princess Sumaya University for Technology

LinkedIn

Business Administration

2014 - 2018 · 4 yrs

First Class Honors

Dina Ayoub, MSc, CHRE's Contact Information

Email

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Phone

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