Dimah Al Asadi

Responsible for leading brand management and marketing strategy across a portfolio of luxury beauty, fragrance, and fashion brands in the Iraqi market. Oversee the alignment of brand positioning, campaign execution, and retail performance across departments and distribution channels. Key responsibilities include: – Developing comprehensive marketing strategies for B2B and B2C channels across multiple categories – Leading campaign planning, content direction, and performance analysis while supervising cross-functional execution – Managing seasonal fashion collection selection and buying in line with brand positioning and market trends – Overseeing product launches, retail activations, and brand events to enhance market presence – Ensuring consistency in brand messaging and visual identity across all touchpoints

Led the end-to-end execution of influencer and brand campaigns, ensuring seamless coordination across departments, timely deliverables, and measurable results. Oversaw strategic planning, performance reporting, and talent management at a department level. Key Achievements: - Managed campaigns for major brands across diverse sectors including beauty, lifestyle, technology, automotive, banking, telecommunications, food & beverage, and luxury jewelry. - Developed and maintained proposals, content calendars, campaign reports, and KPI tracking systems for both clients and talents. - Conducted campaign performance analysis and led brainstorming sessions to inform future strategies. - Supervised cross-functional teams to ensure deliverables were executed on time and aligned with campaign objectives.

Assumed dual responsibilities of business development and project management, overseeing end-to-end execution of client initiatives across production, events, and branding. Key achievements: – Managed multi-format projects including events, video productions and branding deliverables. – Led interdepartmental coordination, ensuring timely execution and alignment with client objectives.

Responsible for driving client acquisition, managing influencer relationships, and supporting strategic campaign execution. Played a key role in developing talent business plans, negotiating client deals, and contributing to the department’s operational growth. Key achievements include: – Developed and executed two tailored business plans for influencer talents, outlining monetization strategies and brand positioning – Oversaw influencer campaigns across the KSA market, progressing from a support function to full campaign ownership – Secured new business opportunities through client outreach, proposal development, and deal negotiation – Conducted in-depth talent trend analyses and designed strategic growth roadmaps to guide long-term development

Contributed to the operational foundation of the business development department by supporting internal processes, reporting systems, and client engagement initiatives. Played an active role in proposal creation and interdepartmental coordination. Key achievements include: – Designed and implemented internal reporting tools to enhance workflow efficiency and data tracking – Developed customized proposals and pitch presentations to support new business opportunities – Participated in client meetings and facilitated communication between business development, creative, and strategy teams

Completed a rotational internship within the Content Creation and Business Development departments, gaining hands-on experience in campaign ideation, influencer support, and client servicing. Developed a strong foundation in creative strategy and internal operations. Key achievements include: – Contributed to the development of creative campaign concepts and talent content strategies across multiple sectors – Participated in collaborative brainstorming sessions with cross-functional teams, clients, and creators – Assisted in proposal preparation and supported client communications during the business development rotation

Gained hands-on experience across both the Business Administration and Accounting departments, contributing to cross-functional projects and process improvements. The internship provided valuable exposure to operational analysis and financial reporting. Key responsibilities included: • Assisting in the development and implementation of business evaluation methods • Supporting ongoing sustainability initiatives and internal improvement projects • Analyzing and enhancing existing administrative and operational processes • Preparing and reviewing financial statements and related reports

Completed a structured internship at an auditing firm, gaining practical experience in financial statement preparation, data analysis, and tax reconciliation. Exposure to multiple clients and tasks enhanced my understanding of audit processes and strengthened my analytical skills. Key responsibilities included: • Assisting in the preparation and audit of financial statements • Analyzing financial data to identify discrepancies and ensure accuracy • Supporting tax reconciliation and reviewing financial documentation for compliance