Cema Dilge Ohrili

* Planning and implementing product positioning activities customized for targeted channels and customers * Creating and executing in-store launch strategies for new product introductions * Organizing all trade marketing promotions and communication activities * Sharing all prepared guides and presentations with relevant sales channels in a timely and appropriate format * Supporting new store openings and renovations in a collaborative manner and ensuring timely and complete delivery of trade marketing materials * Conducting regular field visits to monitor and ensure effective execution of in-store operations * Coordinating with third-party agencies to deliver written and visual materials * Planning and managing customer- and channel-based trade marketing budgets in line with strategies and activity effectiveness * Preparing and updating monthly marketing and sales reports * Developing in-out set projects for discounter customers * Monitoring market trends and identifying opportunities to increase market share, as well as analyzing and reporting on competitors and market dynamics * Collaborating closely with Sales, Marketing, Planning, and Purchasing teams

- Responsible for TR trade marketing - Organizing all promotions and communication activities in terms of trade marketing - Sharing all prepared guides/presentations timely and appropriate format to the relevant sales channels - Reporting – update marketing and sales reports on a monthly basis - Following up market trends and opportunities to increase market share and evaluating & reporting competitor companies, market analysis and trends - Coordinating third-party relations to provide written and visual materials - Preparing in-out set projects for discounter customers - Visiting field sales - Being part of a team in close connection with Sales, Marketing, Planning, Purchasing

Vidyodan is Turkey's first multi-channel live stream shopping marketplace. On Vidyodan live streams, viewers can ask questions live and purchase products instantly by communicating directly with sellers. - Searching for new suppliers, products, and subcategories to expand the company's market and enhance the customer experience and having close relationships with suppliers - Identifying consumer trends and then, creating, executing and reporting product campaigns - Comparing competitor prices - Managing the operational daily routine duties such as uploading product details, changing prices etc. - Monitoring sales performance, sales trend, promotion results and competitor analysis - Responsible for logistics of samples for video/live production - Always keeping an eye on global e-tailers for best practices

- Reporting - Making comparisons between budget and actual

Concept Bathware Category - Making a collection for the upcoming season's products by visiting suppliers, requesting the necessary adjustments, then checking the final sample products - Using budget to determine how many products needs to be purchased - After considering cost, margin, and competitor analysis, determining the product's price - Making a shipping plan for the entry of the products to the warehouse - Reporting the category sales performance, planning marketing campaigns for unsold goods, and providing RPT to ensure that high-demand items never run out of stock - Determining product distribution strategies by visiting warehouses and stores

Language course in German