Diletta Balocco

Sales Management Department, collaborating with both Italy and Export Sales teams.

18-month Graduate Program with 2 different job rotations. 1st role: Product Management in L’Oréal Paris Skincare team, in charge of the brand Men Expert.

I have assisted the Brand Manager in the following activities: 1. Data analysis (sell-in/sell-out data); 2. Competitive analysis, both on a national and international level; 3. Product Development (own brand and private label): 3.1 Product concept and recipe development; 3.2 Packaging development: I have collaborated with external agencies in the briefing phase, the creative development and the final approval; 3.3 Promotion: internal promotion, sales forces materials, such as catalogues and folders; external promotion, social media teaser activity and launch of new products; 3.4 Price: definition of regular price, cut-off price, margin and mark up; 4. TV and Press ADV; 5. Digital Marketing Management: social media and website management; I have collaborated in the scouting of new suppliers; 6. ROI of a new production line.

I have worked in the Kinder Surprise office, for the product "Kinder Joy". The focus of my team was the APAC-MEA area. I collaborated in creating several PPT and Excel documents both for internal meetings and to be sent to external business units (2020-2021); I have helped my tutor in the rearrangement of an assortment of surprises destined to the Chinese and Indian market. I was also involved in the preparation of a marketing research, setting an assortment of surprises that was later sent to China to be tested by local consumers. Finally, I was assigned an individual project concerning the creation of marketing leaflets for an upcoming assortment of surprises, which was licensed by Emoji; therefore, I collaborated with designers and surprises' technicians to structure the leaflet. The final product was then launched in the european area in April 2019.

First internship experience in the marketing department.

Financial Times Ranking 2019 5th Master in Management in the world 2 years, 2 countries (Spain, France), 3 languages (English, Spanish, French), 2 degrees: - Diplôme de Grande École (École Supérieure de Commerce de Paris); - Master en Direcciòn de Empresas (Universidad Carlos III de Madrid).

QS (Quacquarelli Symonds) Ranking 2020 World University Ranking by Subject - Business and Management: 3rd in Europe, 7th worldwide

I have attended EC international English school in San Diego CA (USA) and took the CAE Exam at the end of my course.