Dilara Ozsan

Led go-to-market and brand marketing strategy for a multimillion-dollar, multi-location healthcare organization specializing in vision correction. Oversaw end-to-end launches, product messaging, and lifecycle programs across digital and in-person channels. Drove 36% market share and 139% revenue growth in the first year of a new service line, while scaling referral, automation, and brand initiatives across all divisions. • Defined and launched the brand’s influencer and referral revenue strategy, resulting in a 35% increase in patient referrals. • Created sales-support and consultation materials (decks, one-pagers, email sequences, landing pages) to equip patient coordinators and consultation teams and improve conversion rates. • Partnered with design, product, and analytics teams to develop messaging and campaign materials that ensured consistent brand communication across clinics, digital platforms, and patient touch points. • Built and tested interactive lead-generation tools (quizzes, chatbots) to capture and qualify inbound leads, improving conversion efficiency. • Defined brand positioning and messaging frameworks for new and existing service lines, ensuring a consistent brand voice across digital, clinical, and in-person touchpoints. • Developed 15+ automated nurture workflows using behavioral and lifecycle triggers, improving lead-to-consult conversion by 25%. • Led website relaunch to align messaging and SEO structure with new GTM priorities, driving a 19% YoY increase in new users. • Led marketing initiatives as part of a $1M program with a global medical technology firm, supporting AI-driven campaigns and automation pilots. • Strengthened brand credibility and social proof through a review strategy that increased review volume 184% and elevated Google rating from 4.1 to 4.7.

• Led demand generation initiatives for a B2B SaaS platform focused on network optimization. Partnered with sales and marketing teams to support pipeline growth and increase marketing-qualified leads by 25% through data-informed campaign execution. • Executed account-based marketing campaigns via Pardot and Marketo, targeting ICPs through email nurture, webinars, and paid channels. • Led the Pardot-to-Marketo migration, preserving data integrity and enabling advanced segmentation, tracking, and attribution. • Conducted competitive and market analysis to inform outbound messaging and product positioning strategies. Apcela offers the world's first massively distributed, high performance Application Delivery Platform for accelerating digital transformation in enterprise IT. Our services include managed SD-WAN, cloud gateways and distributed security - all riding on an ultra-low latency core network based in more than 50 carrier-neutral data centers globally. Apcela is a 4-time Deloitte Tech Fast 500 Company; a Red Herring N. American and Global 100 Company; and a 3-time Inc 500 Company

Baltas Group is one of Turkey’s leading HR Consulting firms. Representative clients include Mercedes-Benz, Kraft, Turkish Airlines, Renault, McDonald's, Koc Group, BKM, MUDO, BOSCH, and Vaillant.

• Implemented “Theraplay”, a child and family therapy for building and enhancing attachment, in a 5-week project for a kindergarten class • Examined the progress of clinical patients under the supervision of psychologists and discussed treatment

Social Entrepreneurship Minor

Accounting, Finance, Marketing, Management and Excel