Dilara Arslan

• Led a 25+ cross-functional growth team to design, build, and scale streaming applications, executing agile initiatives that delivered 65% YoY increases in acquisition and retention. • Created and executed a network-wide digital monetization strategy for all video assets, increasing annual revenue from $1M to over $10M in one year. • Designed lever-based financial models for the international launch of TRT’s global streaming service’s (“tabii”), integrating product performance, market expansion, and full content lifecycle economics to optimize capital allocation and ROI.

• Led growth and brand awareness campaigns for the public broadcaster’s national streaming platform (“TRT Izle”), achieving 8.5M+ downloads across devices and 3.5M+ unique active user acquisition within 12 months. • Directed business and product strategy, digital growth initiatives, and content operations for TRT Izle, including developing and deploying the first YouTube optimization guide across 70+ channels, driving YoY growth of 160% in subscribers, 130% in reach, 125% in revenue. • Led the end-to-end rollout of a K-12 education platform with the Ministry of Education, integrating live classroom broadcasts and on-demand lessons, scaling to over 10M+ monthly active students across all grade levels during COVID-19.

• Partnered with senior leadership to strengthen the public broadcaster’s and its national streaming platform’s presence on all digital platforms. • Designed and implemented a holistic growth strategy with KPIs for over 25+ business accounts, with initial testing driving a 55% increase in cross-platform reach.

• Executive produced TRT’s first VR/360 interactive game, shortlisted for the 2018 Shorty Awards.