Serdar Dikmen

• Own and lead global product strategy for Ceramic Washbasin category, managing the end-to-end product lifecycle across strategic markets (DE, FR, AT, CH, Benelux) with ownership of a €30M+ annual sales budget • Defined product and portfolio priorities, including sourcing and component strategies, in collaboration with R&D and Design to deliver competitive, cost-efficient, and differentiated product offerings • Built and maintained supplier partnerships as an extension of the product ecosystem, leveraging innovation input to support future product development and differentiation • Acted as a key interface between Product, Supply, and Commercial teams, ensuring operational feasibility while maintaining strategic product goals • Translated operational and market data into actionable insights for product and portfolio-level decision-making, contributing to ongoing margin and efficiency improvements • Leed a supplier transition initiative focused on COGS optimization, managing a €4M budget and delivering 10% cost savings, directly improving product margin • Driving a high-impact COPQ initiative, linking product quality and operation improvements to €1M+ annual cost savings

• Owned and led global product strategy for the Ceramic Sanitaryware category (washbasins, shower trays, kitchen sinks), managing the end-to-end product lifecycle across 7 strategic markets (DE, FR, UK, IT, RU, MEA, TUR) with ownership of a €60M+ annual sales budget • Directed global OEM & PL partnerships with over 10 key accounts including IKEA, Kingfisher, ADEO, Kohler and Franke, co-developing product pipelines and driving €20M+ revenue across B2B channels • Held full P&L ownership, leading pricing, margin management, and lifecycle investment decisions to drive profitable and sustainable growth. • Defined and executed product roadmaps and portfolio priorities, balancing customer needs, innovation, and margin targets; delivered 20% YoY net sales growth and 2% gross profit improvement through successful launches, market expansion, mix optimization, and strategic pricing • Translated market and consumer insights into clear product positioning, value propositions, and differentiation strategies • Collaborated cross-functionally with Regional Teams, Operations, and Sales to align go-to-market strategy with customer requirements and supply capabilities

• Led financial planning and analysis for multiple product categories (Faucet, Concealed Cistern, Accessories, Bathroom Furniture), supporting €110M+ in annual net sales with full ownership of budgeting, forecasting, and margin optimization • Developed and executed annual category budgets and 3-year strategic plans, driving sustainable revenue growth and improving category gross profit by 1.5% YoY through product mix optimization and efficiency initiatives • Performed deep-dive profitability and commercial analysis to support category strategy, channel prioritization, and portfolio investment decisions aligned with long-term growth objectives • Collaborated cross-functionally with Marketing, Sales, PM and Operations, to optimize category P&L, leveraging S&OP planning, commodity tracking, pricing scenarios, and cost-saving initiatives • Monitored inventory and supply KPIs to ensure category readiness and enable effective commercial execution across regions • Led Africa Market Insights Project (2018) to explore strategic expansion opportunities; conducted in-market research in Senegal and Ivory Coast, engaged public and private stakeholders, and delivered go-to-market recommendations to executive board

• Led international Radiopharmacy (PET&SPECT) facility investments and service sales projects across Eastern Europe, MEA, and Turkey, collaborating with public institutions, universities, and healthcare stakeholders •  Managed end-to-end agile delivery for 10+ projects (€20M+), covering facility investments (CAPEX) and service sales; owned project budgets, tracking spend and forecasts vs. plan to ensure on-time, on-budget delivery •  Drove turnkey service sales projects €15M+ in Eastern Europe, MEA and Turkey, and direct investment projects over €5M+ in Poland and Bulgaria, supporting market expansion, portfolio growth, and operational scale-up •  Prepared and coordinated financial and technical proposals for international tenders, aligning commercial, technical, and regulatory requirements with internal and external stakeholders like hospitals, sites, universities •  Managed international and domestic facility development projects, aligning process, product, and technology requirements with site configuration and readiness milestones •  Led site selection and host facility partnership setup (hospitals/universities), supporting contract reviews and infrastructure agreement alignment •  Identified and developed new product, market, licensing, and distributorship opportunities across radiopharma portfolios, including PET/SPECT/Theranostic products, cold kits, and  R&D pipeline initiatives, contributing to €3M in yearly net sales •  Led a TÜBİTAK (The Scientific and Technological Research Council of Turkey) funded R&D project focused on novel isotopes, “Production of I-124/Cu-64/Zr-89 Radioisotopes from Solid Targets and Developments of New Radiopharmaceuticals from These Radioisotopes”, managing a $1M+ budget from feasibility through execution in GMP regulated healthcare environments •  Coordinated Scientific Advisory Board and Business Development Evaluation Board outputs, supporting portfolio, technology transfer, intellectual property, and new investment decisions