Alvaro Sanchez

- Drove user acquisition strategies across diverse channels, including programmatic, paid search, social, influencer, and partnerships, with a strong focus on mobile games UA - Expanded user acquisition efforts in key markets (UK, Germany, France, Canada, Australia and Spain) through tailored strategies, creative testing, and performance-driven campaigns Managed significant annual budgets for user acquisition, consistently meeting ROAS and CAC targets. - Focused on CR0 and LTV optimization by testing and refining user journeys to enhance conversion rates and maximize the long-term value of acquired customers - Developed and executed mobile game UA initiatives, leveraging in-app advertising and campaign optimization to drive installs, enhance user engagement, and improve player retention

- Led and expanded global affiliate programs for major clients, optimising performance and driving success across multiple sectors. - Developed strategic global partnerships to increase revenue and meet client objectives through effective negotiation and relationship management. Managed affiliate marketing budgets, ensuring campaigns consistently achieved ROAS and CAC targets. - Executed affiliate and partnership marketing strategies, proactively identifying risk areas and implementing mitigation tactics to ensure compliance and performance optimization. - Managed and mentored a global team, fostering skill development and driving high performance through coaching and support.

• Developed, implemented, and optimized performance marketing strategies for French clients across multiple sectors, generating €1M annual revenue • Supported sales teams by identifying revenue-generating opportunities, assisting with major bid reviews, and engaging with clients to ensure business growth • Led a team of account managers, ensuring smooth execution of campaigns and initiatives while delivering results to clients

- Defined and executed acquisition marketing strategies to recruit and retain users across multiple regions. - Managed significant marketing budgets, ensuring efficient allocation of resources and consistent achievement of campaign ROAS and CAC objectives. - Implemented digital marketing initiatives, including new website versions, tag management solutions, and web analytics. - Led a team of specialists across multiple regions, managing campaigns and ensuring successful execution

• Managed performance marketing for clients (including SFR, LastMinute France, Opel), developing and executing digital media strategies for acquisition and retention across PPC, display, affiliate marketing, and email marketing • Managed and mentored a team of 7 account managers • Analyzed campaign performance using tools like Google Ads and DoubleClick, leveraging data-driven insights to exceed targets in customer acquisition, sales, and marketing efficiency

- Managed paid search campaigns for leading French brands with a collective annual budget of €8M - Led and grew the Search Marketing Division, overseeing profitability, client relationships, team expansion, and daily operations for a team of 25 employees - Built and developed a high-performing delivery team through strategic organizational planning, recruitment, and goal setting - Defined and streamlined digital team processes, optimizing daily operations, financial management, and system efficiencies

- Managed sponsored link campaigns and online advertising across search engines in 26 countries to drive traffic and sales - Optimized website content to enhance search engine visibility and improve organic rankings across international markets - Led an offshore project for the development of a BackOffice SEO/SEM platform with API integration, creating a comprehensive software solution for managing both paid and organic search globally