Diego Dias

I’m a Latin America–focused executive currently serving as VP & General Manager for South America at Franklin Electric (NASDAQ: FELE), with full P&L responsibility. Over my career, I’ve led end to end business performance—hard-line leadership of Sales & Marketing across 7 countries and dotted-line oversight of Manufacturing, SIOP, Finance, R&D, Portfolio, Legal, HR, and IT—delivering consecutive Operating Income growth and an average +14% sales increase per business unit. My track record blends inorganic growth (two M&A mandates with full integration ownership) and organic expansion (new products and new markets). I successfully implemented business segmentation and 80/20 principles, driving a +27% 3 year CAGR for Top A customers. I’m passionate about building accountable, data-driven, customer centric organizations, and I actively develop talent—four directors promoted in the last five years. Highlights include: • Crafting and executing mid/long term strategy, aligned with Board priorities • Leading M&A from thesis to integration, unlocking synergies and market access • Scaling multi channel customer engagement and regional go to market models • Setting clear KPIs and operational cadence across Sales, Operations, and Finance Previously, I served as CFO for Latin America (finance restructuring), Managing Director in Brazil and Argentina (covering Argentina, Chile, Peru, Bolivia, Paraguay, Uruguay), and Controller. I thrive at the intersection of strategy, disciplined execution, and people leadership—turning complexity into focus, and focus into results. Key Skills & Keywords Strategic Planning • P&L Ownership • M&A (Acquisitions & Integrations) • 80/20 Segmentation • SIOP • Multi Country Leadership • Go to Market Strategy • New Product Development (NPD) • New Market Entry • Sales & Marketing Leadership • Portfolio Management • Financial Restructuring • Operating Cadence & KPIs • Team Development & Succession • Customer Engagement (Multi Channel)