Diego Miguel Rodriguez

Business partner responsible for all aspects of financial strategy and operations, including FP&A, cash management, reporting, cost optimization, tax compliance, and systems integration. Leading the function during a critical phase of restructuring and growth.  Built real-time visibility of cash, receivables, and upcoming obligations, ensuring accurate and timely execution of all payments.  Implemented structured OpEx tracking and reporting, improving transparency on cost drivers and enabling faster decision-making.  Created FP&A model, including LTV model for sales forecast with cohort data from Shopify.  Streamlined month-end close and financial workflows in QuickBooks, increasing reliability and speed of reporting.

Finance lead on non profit foundation, generating social change through classical music.

Financial leader of the company. Managing financial planning and accounting (FP&A), treasury, business analytics and investor relations, spearhead fundraising efforts, and enable decision making around product development and vision.  Designed and developed financial planning process (FP&A), driving report times (+50%) and forecast accuracy (+40%).  Created company’s first sales forecasting model, consolidating sales forecast in all markets and channels behind company goals.  Designed cash, accounting and invoicing flows for direct to business sales (B2B), negotiated +1.5% net commission on sales.  Established new payment solutions for consumers (payment processors) and international suppliers (fintech).

Financial lead for three production sites in Belgium and capability lead for other plants, overseeing a budget of $200M. Managing financial planning, industrial cost controls, financial analysis of saving initiatives and cash flow.  Streamlined structure, KPIs, and deliverables, resulting in a +35% increase in productivity and +40% in on-time delivery.  Created weekly financial forecast workflow, providing company leadership with real time data for dynamic business decisions.  Established the Procurement Finance team, improving cost, cash and risk management in the company’s supply chain.  Designed and implemented shared service billings model for Belgium, improving internal compliance and profit tracking by plant.

Designed the syllabus, produced all written, audio and video content for the course including evaluations, projects and seminars.

Independent consultant on a “by project” basis. Specialized on procurement, supply network design and financial planning projects.

Financial controller and planning director for logistic operations in Latin America, with a $300M budget. Directing accounting controls and processes, as well as saving initiatives.  Directed financial analysis for the creation of the new distribution center in Mexico (Irapuato), saving $20M.  Orchestrated centralization of local transport forecast, delivering productivity of 3 FTEs.  Headed vehicle fill rate savings initiative across multiple markets and business units, saving $2M.  Created replenishment stream mapping tool by customer and channel, generating visibility of $3M in saving opportunities.

Founder and Head of Finance of the Procurement Finance organization for Latin America, overseeing a $1.5BN budget. Directing financial planning, negotiation analysis, risk management and cash flow.  Delivered $100M annual cost savings in inflationary and volatile markets through holistic negotiations and reformulation.  Spearheaded cash acceleration initiatives, generating $80M in cash flow through advanced banking tools.  Designed and led the foreign exchange risk reduction program, reducing FX exposure in budget by $150M  Step changed financial planning process, improving “on time” and “right the first time” KPIs by +100%

Financial Analyst for five Beauty Care Brands in Latin America, with $150M in sales (Wella, Old Spice, Secret, Zest, Safeguard). Controller of the $50M marketing budget and multifunction business partner for all brand programs in design and execution.  Led financial planning and analysis of Wella Pro Series launch (new brand), driving $50M in incremental sales.  Determined financial KPIs (price, cost, investment) for successful expansion of Old Spice into Brazil, for +$20M sales.  Blocked the expansion of Safeguard into Brazil by challenging management on the proposal’s negative profitability.

Cost controller and Supply Network Design analyst for the complete Beauty Care brand portfolio in Latin America, responsible for managing inventory and bundle pack costs. Received special assignment to forecast Venezuela FX control operative costs (FP&A).  Overall lead on supply network projects in Venezuela, onshore bottling plant and outsourced distribution for a +$30M profit.  Managed bundle pack saving projects, cutting costs by $10M. Also reduced nonproductive inventories by $15M.  Managed risk mitigation of complex Venezuelan business with dual exchange rate controls with forecast accuracy within 5%

Key steward for transfer price contracts in LA worth $5BN. Designed transfer pricing strategy for finished products, services and intellectual property. Oversaw year and legal entity close, ensuring compliance and mitigating risks.  Transitioned accounting base from US GAAP to local accounting rules per market, reducing external fiscal audits to zero.  Integrated Canada’s $2.5BN business from North into Latin America transfer pricing oversight saving the company 2 FTEs.  Managed Venezuela’s shift into an FX control system, implementing a quarterly debit note saving $50M in cash flow.

Financial Forecast and Consolidation manager responsible for profit proofing and GAAP compliance for several LA business units  Managed transition to the new forecasting master system (ForecastOne), improving forecast accuracy by brand by 30%  Redesigned the regional tax forecast for distributor margins, improving forecast accuracy by 5% and closing times by -1WD.  Created the regional net sales reconciliation under SEC rules, deployed to market CFOs to improve sales.

Consumer Planning & Research

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