Diego Barbero

A company with 1400 employees providing process outsourcing services, human resources powered by IA solutions and IT services for enterprises by adding to the team the best human talent without frontiers. Since 20 years Xtendo Group have selected, formed, organized and led teams aimed at creating business value for our clients in the areas of customer and channel experience, IT and commercial operations. We have successful in the main LATAM countries (Mexico, Colombia, Argentina, Peru, Paraguay and Uruguay), and started 2 years ago in USA, Canada and Spain. Always with the mission of helping organizations to ACQUIRE, SATISFY AND RETAIN customers, to maximize the business life cycle and return on business investment. Xtendo works for leading corporations such as PedidosYa and the Delivery Hero Group, Tottus Supermarkets/ Falabella Group, Microsoft Corp and its Distributor Network in Latin America, Caixa Federal Brasil, Millicom Group, Banco Continental, LG Electronics, Interbank, among others

I started from scratch the startup of Juvo in Latam region, as main part of most important business for JUVO Inc by adding customers as Tigo Millicom (by creating Tigo Money & Mi Tigo & Tigo Shop services), Cable & Wireless, Movistar, Claro and TIM Brasil, Claro Chile, and WOM, Adelantos (PayJoy) and the new business division of cash lending to the unbanked and underbanked population in Latin America, using a technology platform that scores customers using data from airtime lending, takes financial decisions using Machine Learning (ML) models, makes origination and disbursement of millions of dollars in loans using the smartphone as collateral while keeping very low bad debt, and high customer experience. I am also responsible of developing alliances for commercial and technological growth.

- Top 1 handset vendor in value and volume share Argentina in H1 2015, with the best ratio of margin over sales in Motorola worldwide. - During 2014-2015 Moto G was the top seller smartphone in Argentina. All products launched were top 1 or to 2 in their price tiers. -Most relevant market share for Motorola in LatAm´s countries since year 2009. - Re-introduced Motorola in Paraguay and Bolivia market since Q4 2014 -Introduced new Motorola strategy launching first Android smartphone in Argentina Dec 2009, reaching 38% share of total Argentina high tier volume in H1 2010 with 66% smartphone share of High Tier at Motorola´s main carrier. -Successfully designed and developed a market focused Retail sales and marketing team. -Sell-out program ”Club Motorola” to carrier’s Official Dealers channel. During 2010 the programs allows Motorola to detent 81% of high tier sell out share in these channels. -Managed lack of portfolio during 2009 and 2010 leading sell in Latam of end of life products from other regions bringing supply from Mexico, US and Brazil to keep revenues, margins, and relevance in channels.

Reported to CEO. -Start-up in Argentina- Created and headed a team of 11 marketing professionals to attend 3 countries for all LG Business Units: Electro, IT, Mobile Devices, Audio-Video-TV, and Air Conditioning. -Tripled LG brand awareness in Argentina from 4.6% to 17.8% in the year 2007, and raised to 23% in 2008 with a restricted budget, based on effective positioning and innovative media planning, including viral marketing, POS, Press, and cooperative funded actions with customers. -Responsible for the selection of a new Advertising Agency for Latam operations jointly with LG Brazil Marketing Director. Responsible for new regional agreement with media agency Mindshare with a significant 45% fee reduction. -Created a Trade Marketing area with dominant presence at retailers, sales force training and effective sales incentives at main POS to support sell out for increased revenues from U$D 23 to U$D 177 M. -Led increase of sales for Mobile Business to 705 k units in H2 2006, from 30 K in year 2005. -Best Interactive web based action in Argentina from the main prize awarded in Argentina “Lapiz de Platino”, for a customized viral action for the launch of cell phone Black Zafiro

-Reached 47% market share in all the accounts responsible for, more than double to the second vendor. -Responsible for 52% of the sales volume in Argentina. -Generated a deal of USD 63 M in Q3 2005 with Claro Argentina, the biggest single Purchase Order for Motorola in LAS Region, with a record of 72% purchase share in that quarter.

-90% market share in SMSC and MMSC centers for Telcos in the country I in charge of. -Responsible for the first LatAm SMS-C Interconnection using Logica’s Messaging Router (MAR) solution for 11 Bell South’s operations, sold directly to Bell South in a 35 days sales cycle. -Sold systems integration of Convergys IP billing system to Brazil Telecom for USD 2 M, with very high gross margin for LogicaCMG. -Increased company product portfolio by leading the design and sale of a customized solution to TIGO operation for a near real time SMS rating

-Repositioned the company from one audiotext service portfolio to 4 Business Divisions: Contact Center and Telephone Banking, Hola Cine! ™ (ticketing), Audiotext, and Wireless Services. Increased sales in first year from $ 2.2 M to $7.3 M. -Created the first company in Argentina for providing solutions for Cellular Operators creating an SMS gateway (Short Messaging Service) with services such as E-Banking, Ring Tones, and Wireless Contents and Alarms. Customers gained: all cellular operators in Argentina, Nokia, BBVA Banco Frances BBVA, and Bell South. -Created Contact Center outsourcing business and launched outsourced Remote Contact Center with a 170% growth in profits. Generated the IP voice Contact Center for customers from Spain, which today represents 70% of the Contact Center’s revenues. -Created the Remote Ticketing service under the brand HOLA! CINE (4114-CINE &*cine) with fast-growth sales and high awareness. Conducted due diligence and negotiation with Indra & BBVA and signed agreement for their take over.

● Key part to reach 53% market share in 10 months since service launch. ● Developed a five-year Strategic Plan for Unifon, later Movistar, including issues such as market drivers, technology, competition, distribution channels, pricing structure, benchmarking, Regulatory environment analysis and 5 year plan recommendations. ● Market Research and Demand Forecast for next 7 years per cell site. Responsible for Brazil forecast for the Telefónica de España´s take over of CRT (R.G-Brazil) ● Designed and developed Customer Satisfaction survey and ranking of service quality drivers. ● Negotiation and implementation of Roaming service with cellular carriers

Designed and implemented the marketing strategy. Responsible for creating, implementing, and developing vertical services, to increase company’s revenues and general value of the service as perceived by customers. Screened suppliers, selected, held contract discussions, developed and implemented Value added services. Leaded benchmarking meetings with others cellular carriers owned by same shareholder, as Verizon and Movilnet.

Analyzed feasibility of new services development and implementation. ● FRAME RELAY – Unisur Intercontinental fiber optic link. ● International access to value data networks as CompuServe, Bloomberg, and Commercial Internet. ● VSAT Service. ● INTERNET- Defined and implemented a plan for International Connection of Service Providers. ● International best-cost routing agreements Negotiated with international telecommunication companies to analyze new services. Main part in creating the Strategic Plan to split and structure in two companies (Telecom and Telefonica).