Diego Romero Kalifa

Business Development Specialist @ Berpar

About

The strongest pillar, my family. Without a doubt, I am a person who does not give up, I go through life with the full conviction of building paths that others can travel, with the same satisfaction of enjoying the trip. I like to take control of my decisions, to be empathic with the situations of each person, helping is a very important driver for me, I like being involved in actions that make the world a better place. My professional career in Innovation and Development has allowed me to see and understand current market needs, as Sales Manager, I take the client to live an experience that goes beyond a purchase, which becomes a unique and sincere connection. The courage of perseverance always accompanies me. For me, difficulties become opportunities to continue learning and to do my best. I continue developing my skills on a daily basis, being able to do it in a company like Grupo Avantex is a great satisfaction since there is a balance of values and objectives.

Country

Mexico

City

Nuevo León

Industry

Consumer Services

Skill

Trabajo en equipo, Liderazgo, Liderazgo de equipos, Negociación, Retención de clientes, Microsoft Excel, Sales, Microsoft Office, Microsoft Word, Microsoft PowerPoint, Business Planning, Teamwork, Leadership

Experience

Business Development Specialist

Berpar

2024-8 - Present · 2 yrs 2 mos

Монтеррей, NLE

Co-Founder & Head Coach

Muungano Running Team

2022-5 - Present · 4 yrs 5 mos

Monterrey, Nuevo León, México

Co-founded a high-impact running community with over 150 active athletes, focused on personal growth and structured endurance training. Lead all administrative and financial operations, including subscription management, monthly budgeting, pricing models, and revenue tracking. Designed and executed the team’s marketing and growth strategy, leveraging social media and community events to build brand presence. Handle commercial relationships with brand partners, negotiating collaborations with companies like Innovasport, Xades, Atlesia, Blife, Aeromx, and Nature’s Factory. Co-manage daily operations, training planning, and athlete experience together with my business partner. Coordinated logistics for national and international marathons, including race registration, travel, and group preparation. Contributed to a 60%+ PR improvement rate among members in 2024, and maintained a +90% monthly retention rate through a strong community culture.