Diego Negrete

I am CEO & Co-Founder of Grupo Fortaleza, an Ecuadorian holding company that brings together Star Roses, Green Growers, and Negrete Farms—leading enterprises in agro-export. My purpose is to build organizations that transcend time, driven by excellence, innovation, and a family vision of leaving the world better than we found it. I have consolidated a group recognized internationally for the precision of its processes, the trust we generate with our clients, and our unwavering commitment to sustainable business practices. I believe discipline is the foundation of success, innovation is the engine of differentiation, and organizational culture is the true heart of a company. Through our Takumi Ñawi project—culture and mastery—we have developed a philosophy that inspires every team member to give their best and to feel like a protagonist of a collective mission that impacts lives both within and beyond Ecuador.

Empresa Productora de vegetales y flores de exportación.

Fresh cut roses producer and exporter.