Diego Menendez

Coldbuster belongs to a selected group of companies providing Under Floor Heating directly to Consumers, Trade clients and Retail Stores. A very innovative product that has been re-developed in the last 15 years to become the most efficient way to heat a home for various reasons; and at the same time having a strong positive impact on image. You will be adding an affordable product that reflects luxury and increases the value of a property far more than what you will pay for.

• Portfolio management. NPD. Pricing. E-commerce. Franchise. Operations and Legal. Budget. P&L. • Started up the Out of Home CAFFITALY SYSTEM business. Project managed first 14 gr capsule launched in Australia. • Opened Maldives Market. • Built partnerships with distributors placing first ever set of machines in Hotels. • Identified mayor tech issues and put forward a remediation plan. • Set up the pillars for new business strategy. Started the distribution / importation agreement of a new coffee system, CECHETTO.

• Exceeded KPI’s each year by 20-30%. Including NPD machines placement, new acquisitions and growth of existing accounts. • Designed and developed a Business Intelligence Tool providing key input on the design and analysis of territories, Go to Market Strategy and product development. Trained sales force of 15 in how to use it. • Actioned over 400 leads p.a. (own network, referrals, warm leads, cold call & events) in all types of Corporate Office • Developed account management agreements and growth plans.

• Achieved NPD range by 80%. Increased penetration by 20% and in store visibility by 25% in key clients.

• Responsible for category reviews in National Accounts (40+ brands, 25-27% Group’s revenue). Market analysis and shopper trends, sales & profit, product mix & range (Aztec, Nielsen and internal data). • Streamlined internal communication to speed up the Category Management process. Achieved circa 93% NPD ranging. Introduce Category Management in independents. Focus on value proposition. • On demand analysis assisting in negotiations with Metro Cash, Bayfield’s and other Banner Groups.

Worked here while completing MBA • Responsible for all areas administration and operation. Couriers, Credit Approvals & collection. Payroll. BAS statement. Liaise with suppliers. Manage importing process. Sales & Marketing support including forecast, budget, pricing and catalogue input. Manage Toys “R” and ABC centres accounts. • Implemented MYOB system. Developed a credit collection process, recovering over $150k in outstanding receivables. Generated cost savings across the operation. Increased product range by 20-40% in specific accounts.

• Led the development and execution of activities across Independents and National Accounts (35-40% of Company revenue). Interface between Coca Cola Company and bottler. Budget & Agency management. • Designed and executed a detailed annual Marketing activity plan. Protected market share during biggest Carbonated Soft Drink expansion (brands grew from 20-30 to 250). Implemented Revenue Management & Picture of Success program with volume share growth of 1.5/2.0 and Revenue Share growth of 2.5/3.5. • Pioneered the use of coding, phone and txt messages for promotional activities leading to significant promotional redemption and efficiencies. Developed a Standard Manual to optimise point of sale. Simplified the design and production of all POP materials, which led to savings of 20-25%.

• Monitored Coca-Cola Company franchise (POLAR SA) performance. Sales. Product mix. Pricing. Expenses, rebates, co-op advertising, and other KPIs • Developed analytical tools and reporting platforms to track bottler contribution towards Coca Cola Company’s Vision and Objectives. Streamlined communication of Brand activities and execution.