Diego López Varela

Own regional airline content strategy and partnerships across Mexico and the United States, with direct impact on revenue growth, profitability and platform scale. - Defined and executed airline content and partnership strategies across priority markets, balancing growth, profitability and long-term sustainability. - Owned strategic relationships with airline partners, developing long-term, trust-based agreements that strengthened the ecosystem and delivered incremental value for both sides. - Led cross-functional collaboration across commercial, product, marketing, operations and finance to ensure consistent execution from strategy to delivery. - Navigated complex, high-stakes decision-making environments, managing trade-offs between short-term results and long-term platform health. - Built and developed high-performance teams, fostering accountability, collaboration and a people-first culture while delivering measurable business impact.

Co-founded and led a fintech venture focused on solving real financial needs, with full impact across strategy, execution and people. - Defined the company’s vision, business model and go-to-market strategy from zero, navigating early-stage ambiguity and resource constraints. - Owned full P&L, including unit economics, partnerships and prioritization decisions critical to sustainability. - Built and led a lean, cross-functional team, fostering ownership, accountability and a people-first culture from day one. - Established strategic partnerships with key ecosystem players to accelerate adoption and validate the model. - Drove continuous iteration based on customer feedback, balancing speed, focus and long-term value creation.

Co-founded and led a food and platform venture, with full ownership across strategy, capital, P&L and execution in a highly competitive environment. - Raised private capital to launch and scale the business, aligning investors, partners and execution priorities. - Built and monetized a dark kitchen hub, improving partner unit economics, operational efficiency and brand visibility. - Acquired and scaled two food brands, leading end-to-end ownership across P&L, marketing, partnerships and operations. - Negotiated complex commercial agreements with delivery platforms, landlords and suppliers, balancing growth, margins and long-term sustainability. - Led day-to-day operations in a fast-moving environment, making trade-offs under uncertainty while maintaining execution discipline.

Played a senior role in the launch and scaling of RappiCard in Chile, combining fintech, platform execution and cross-functional leadership. - Supported the definition and execution of go-to-market and growth strategies for a new financial product within the Rappi ecosystem. - Worked closely with product, marketing, risk, operations and external partners to align priorities and accelerate execution. - Contributed to the development of partnerships critical to product adoption, distribution and scale. - Navigated high-ambiguity, high-velocity decision-making environments, balancing speed, risk and customer experience. - Operated as a cross-functional leader, connecting strategy with on-the-ground execution across multiple stakeholders.

Led the Restaurants business at Rappi, owning growth, partner strategy and commercial execution across a multi-city, high-growth marketplace. - Delivered 4x revenue growth over 18 months by redefining partner strategy, market priorities and execution cadence. - Expanded the partner base 3x and successfully launched operations in 6 new cities, balancing rapid scale with quality and unit economics. - Achieved record-low partner churn by translating partner needs and feedback into actionable market and product strategies. - Rebuilt and led a high-performance commercial team, driving a 5x improvement in engagement metrics while strengthening accountability and results. - Navigated complex trade-offs across growth, profitability and partner experience in a fast-paced, ambiguous environment.

Founded and led a time-bound consumer venture during the COVID-19 pandemic, identifying a differentiated product opportunity in a highly saturated, high-demand market. - Identified and launched a high-quality, differentiated product, addressing unmet needs amid widespread low-quality alternatives. - Built the business end-to-end, including legal setup, e-commerce, marketing, logistics and finance, operating with full ownership and accountability. - Executed rapid go-to-market and demand capture strategies in a volatile environment with extreme time pressure. - Managed the venture as a time-bound opportunity, delivering a strong return on investment while gaining hands-on entrepreneurial insights.

Led the Marketplace VIS sales organization, driving growth, commercial excellence and organizational transformation in a multi-vertical environment. - Drove +20% year-over-year business growth by redefining sales strategy, priorities and execution cadence. - Led the implementation of Salesforce CRM, increasing sales productivity by +30% through improved pipeline visibility, forecasting and accountability. - Rebuilt the commercial organization, achieving #1 engagement performance in Chile, strengthening leadership, culture and performance standards. - Launched Vehicles & Services verticals, contributing 10% of BU profitability in year one through new revenue streams and monetization models. - Balanced growth, efficiency and team development while scaling a marketplace business across multiple verticals.

Led the global rollout of onboard retail sales, driving efficiency and scale across the fleet. - Delivered significant annual cost savings through the global implementation of the inflight retail program. - Deployed the initiative across 6 countries in 15 months, ahead of industry benchmarks and with strong operational alignment.

Owned the redesign of onboard and lounge experiences at a global level. - Improved customer satisfaction by +20 points while operating with a flat budget, balancing experience, cost and execution discipline.

Led regional marketing execution across LATAM. - Centralized marketing operations across 10 countries, delivering significant savings in production and agency. - Managed an 8-figure annual marketing budget improving efficiency and governance.

Led local marketing strategy and execution. - Launched the company’s first Cyber Monday, achieving +50% sales growth YoY.

• Project leader for the launch of the Cif brand in Mexico.

• Development of new packaging for Cif Crema, increasing sales by 17% MoM.

Intercambio académico de un año de duración