Diederick Cobben
Client Advisor @ IWC Schaffhausen
About
Driven by a passion for premium brands, I work in luxury marketing and brand activation, focused on creating meaningful and memorable brand experiences. I believe strong brands are built through storytelling, craftsmanship, and consistent customer engagement. From brand activations and events to dealer support, my focus is always on delivering impact and building trust. Internationally minded and execution-driven, I enjoy bringing brand identity to life across markets. Open to global opportunities and meaningful collaborations. Current role: Dealer Marketing & Brand Activation Coordinator – Lotus Cars Europe
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Netherlands
Luxury Goods & Jewelry
Marketing, Sales, Frans, Duits, Engels, Marketingstrategie, Teamwork, Spreken in het openbaar, Trendanalyse, Communicatie, Klantbeleving, Sociale media
Experience

Marketing and Brand Activation Coordinator Europe
Amsterdam
• Coordinating pan-European dealer marketing activities and toolkits • Planning and executing brand campaigns, media shoots, and events across Europe • Aligning local execution with global brand guidelines • Managing budgets, production timelines, and stakeholder reporting • Acting as key contact for internal and external partners across EU

Commercial Advisor & Dealer Marketing Netherlands
Utrecht, Netherlands
• Supporting Dutch dealers with marketing materials and activations • Managing showroom branding, campaigns, and customer events • Collaborating with Sales and HQ for localized marketing rollout • Acting as liaison between national sales and marketing teams

Sales
Maastricht Aachen Airport, Provincie Limburg, Nederland
• Selling new and pre-owned Porsche models, ensuring premium service • Collaborated for dealer marketing initiatives and sales operations at Bentley and Jaguar-Land Rover • Organizing test drives, events and private brand experiences • Building and maintaining client relationships in a luxury environment

Sales/Sales Support
Dilsen-Stokkem Lanklaar, Vlaanderen, België
• Supported dealer activities with a focus on sales and marketing activation. • Helped coordinate local campaigns and showroom events. • Ensured brand consistency across dealer materials, aligning with Audi's premium branding. • Worked closely with sales teams to align sales and marketing efforts. • Gained hands-on experience in automotive retail and dealer operations.
Diederick Cobben's Contact Information
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