Dianna Tai

Regional brand and marketing leader with over a decade of experience driving cultural relevance and consumer connection across Asia. I specialise in brand strategy, relationship management, and integrated campaigns spanning fashion, sport, lifestyle, and youth culture. I’ve held key roles at Nike, Converse, and Billabong, leading high heat moments, grassroots programmes, and culturally resonant collaborations that engage communities across diverse markets. Currently, I lead the Energy function for Southeast Asia & India at Nike, adapting global energy strategies into locally relevant initiatives that drive product visibility, storytelling, and catalyst activations to fuel brand heat.