Diane Devereaux
Owner / Operator
United States
Grand Rapids Metropolitan Area
Food & Beverages
Sales, Staff Development, Team Building, Customer Service, Strategic Planning, Talent Acquisition, Fundraising, Public Speaking, Employee Relations, Event Planning, Marketing, Payroll, Management, Recruiting, Research, Training, Business Development, Human Resources, Entrepreneurship, Leadership
Experience

Owner / Operator
The Canning Diva®
West Michigan
Food is Art! Canning is my way of preserving that Art!™ The Canning Diva® teaches fun techniques on how to prepare fresh foods and vegetables for home canning and preservation. In addition to canning, her specialties also include dehydrating, freezing and proper dry food storage. The Canning Diva teaches classes throughout West Michigan which cover canning basics, self-created recipes, intermediate and advanced techniques and much more! Her variety of classes and locations offer a range of features such as required utensil use, fundamentals of proper pressure canning and/or water bathing as well as fun, healthy recipes you can recreate in your home kitchen. Her teaching schedule is located on her website at www.canningdiva.com. On the corporate side, give your employees a day of staff development or have them benefit from team-building exercises created by The Canning Diva! Let her years of management and food blend together to create the perfect combination to give your staff what it needs to succeed together as a team. Feel confident knowing The Canning Diva is experienced and educated as she is acquiring her Personal Chef Certification through the SECCHIA Institute of Culinary Arts! Furthermore, The Canning Diva is nationally Serve Safe Certified and is a glowing example of proper food safety techniques and management!

Territory Sales Manager - Michigan
New Zealand
Actively build new business and manage existing sales operations throughout the state of Michigan for all Fisher & Paykel and DCS Outdoor appliances. Manage dealer accounts both brick-and-mortar and digital online sales.

AGA Brand Manager, North America
Greenville, MI
As a Brand Manager, I am responsible for ensuring the products and services relating to my brand resonate with current and potential customers to increase revenue throughout North America and the Caribbean. Responsible for planning, developing and institutionalizing brand assets and enforcing established standards Created the first set of Brand Guidelines for the AGA brand and its series of brands for the North American market Plan and develop product launch strategies and timelines for all new product releases – presently launching eight (8) new products in 2016 Conceptualize, implement and manage all creative including print media, website, blog posts, social media campaigns, point of purchase materials, product displays, video creation, photo shoots, printed literature, etc. Manage a team of concept artists, production designers, photographers, CGI designers, and computer programmers to complete all marketing related tasks including external marketing partners Monitor marketing trends and competitive products in the marketplace to take advantage of market opportunities Utilized culinary background to create recipes for the cast iron AGA ranges to help the sales channel give effective cooking demonstrations to potential customers Develop all sales materials and actively train sales channel Possess an in-depth understanding of current products and future concepts and execute strategies with cross-functional teams Copywriter for all marketing materials and literature, whether printed or online Website Redevelopment Project Lead whereas I completed the total redesign, restructuring and launch by taking five (5) separate URLs (over 2700 pages) on an antiquated platform and strategically redesigned into a single, cohesive website on a relevant, SEO-friendly platform with proper product branding and engaging consumer experience (650 pages)

President
Devereaux Cyber Inc
West Michigan
March 2005 to March 2008 Active Consultant to help staffing agencies streamline sales efforts, develop into new markets, train (or re-train) internal staff, create policies and procedures - basically improve the bottom line. Example: October 2006 to January 2007 - CompHealth Project: My role was to develop relationships with universities throughout the United States so that CompHealth may provide graduates with travel opportunities in Polysomnography field of study. Polysomnography, or PSG, is a multi-parametric test used in the study of sleep. Once completed, I then focused my efforts on developing a database of Sleep Labs throughout the United States so that Sales Representatives of CompHealth could call upon the decision makers in order to place a Polysom traveler at their location.

Emergency Response Manager
CSS Global
My role as EMT Manager encompassed all facets of disaster management relocation and basecamp survival strategies. I had a strong network of teams across the country with assets and skills to successfully shelter and feed up to 50,000 persons in the event of a disaster. I worked as a liaison with FEMA stateside and worked closely with the UN, NGO's and Ambassadors when performing my work internationally. It was also my responsibility to recruit, screen and hire staff across the country. Said staff would successfully manage each basecamp division. Last, my duties also included recruiting, screening and referring top security advisors for various security related projects across the globe. It was commonplace for me to work with persons of high level security clearance both nationally and internationally.

Owner/Partner
Professional Staffing Solutions

Marketing Associate
American Master Products dba Jerry Baker
Jerry Baker, America's Master Gardener® His mission is to help you improve your home, health, and garden using back-to-basics know-how, common household items, natural remedies, and environmentally-friendly products and services. And above all else, to make sure you're having fun while you're doing it! I worked on a team that sourced products internationally to then retail via catalog and online. After sourcing and testing the product, it was my job to then market the product through words and images. I managed all the photo shoots, edited copy, worked with designers and processed the Square Inch Analysis for proper product placement. I left this amazing endeavor to rejoin the "staffing world" and moved back to Grand Rapids, Michigan.
Diane Devereaux's Contact Information
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