Diane Chen, CVE
General Manager @ Shenyang New World EXPO
About
An accomplished C-level executive with over a decade of experience in the global venue management and exhibition industry. Brings a proven track record as a General Manager, Board Member and Pre-opening Specialist, having successfully launched a 100,000 sqm state-of-the-art convention and exhibition center in Northeast China and led it to operational profitability from its opening day.Strong people leadership through activating and inspiring a winning team culture, driving and enhancing talent capabilities. Offers a distinctive combination of hands-on operational expertise and high-level industry governance. Holds the distinction of being the first professional in China to earn the Certified Venue Executive (CVE) designation from the International Association of Venue Managers (IAVM) and joined only 310 other CVE’s globally who have received the certification since 1976. Also serves as Vice Chair of The Global Association of the Exhibition Industry (UFI) Asia-Pacific Chapter, effectively bridging global industry standards with local market execution.Proven track record of business growth acceleration and organization performance improvement. Innovative thinking for new opportunities and strong execution with excellence. Trusted partner to the clients, investors and all other stakeholders; strong governance, compliance and risk management. Fluent in English, Mandarin and French.
Hong Kong SAR
Hong Kong
Facilities Services
Cross-functional Team Leadership, Stakeholder Engagement, P&L Management, Corporate Finance, Strategic Planning, Business Strategy, New Business Development, Business Planning, Management Consulting, Business Development, Team Leadership, French, Project Management, Marketing, Market Research, Facility Management (FM), Event Management, International Business, Public Relations, Event Planning
Experience

Deputy Managing Director
Hong Kong
Lead the Divisions of Marketing & Sales, Communications, Human Resources & Administration; Develop and execute business strategies to maximize venue utilization and revenue; Drive corporate branding and human resources development across the organization; and Serve as a member of the Executive Leadership Committee, contributing to organization-wide decision-making.

CEO / General Manager
Shenyang City, Liaoning, China
Progressed from Pre-opening Director to General Manager and Board Member over a 12-year tenure, leading the strategic planning, operational mobilization, and grand opening of a 100,000 sqm premier convention and exhibition center. Key Achievements: Spearheaded a cross-functional team of 120+ staff, establishing all operational frameworks, commercial strategies, and service standards from the ground up. Achieved operational profitability immediately following the venue opening, sustaining financial performance throughout tenure. Served concurrently as Board Member (2019-2024), influencing corporate governance and long-term strategy.

Financial Services Consultant
Ernst & Young
China

Project Manager
ISMG
Orange County, California Area

Trainer/consultant
AAA presentation ( Paris, France)
Paris Area, France
Education
Diane Chen, CVE's Contact Information
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