Diana Turker

AI DATING Start Up from zero level

- Craft and implement the company's marketing strategy, aligned with the company's overall business goals. - Analyse the market trends, competitor activities, and customer preferences to position the platform effectively. - Oversee the development of brand campaigns - Lead digital initiatives, including SEO, SEM, social media, email marketing, and affiliate partnerships, to drive traffic and conversions. - Monitor and optimize the performance of online marketing campaigns. - Implement loyalty programs, promotions, bonuses, and other incentives to enhance user engagement. - Planning and executing campaigns for promotion and launching of new products - Build, lead, and mentor the marketing team, ensuring they have the resources and skills needed to excel. - Engage with stakeholders, including investors, board members, and partners, to communicate marketing strategies and results. - Re-Branding of affiliate program - Overseeing social media strategy and implementation - Working with EU, LATAM, India and CIS markets ( new product launch ) HQ - Vigrom.com / WinTech.com ( B2B gaming platform ) Casinos : Flammcasino Ardente Casino Maxx Casino Zzino Casino

Working closely with key accounts optimising, relationship building and generating new business. Managing a team to reach KPIs. - Design and implement comprehensive affiliate marketing strategies that align with the company's business goals. - Identify, recruit, and onboard new affiliate partners that align with the company's brand and values. - Conduct regular market research to identify potential high-value affiliates. - Maximizing company's revenue - Building and leading team and regularly cooperating with members of other teams - Care for teams’ effectiveness, as well as for the team members’ development and work satisfaction level, - Allocate and manage the affiliate marketing budget, ensuring cost-effective spending. - Ensure alignment with product teams, especially during new product launches or promotions.

- New affiliate program development from zero level , communication with traffic partners / suppliers - Manage digital advertising channels, including managing budget, setting priorities, managing execution and performance. Planning demand generation funnel ( Taboola, Outbrain, Google, DSPs, Yahoo and etc. ) - Creatives development together with design team ( LPs, banners, emails ) - Advertising budget allocation - Handle PR issues related to user safety, data breaches, or any controversies that might arise in the context of dating and relationships - Monitor and optimize the performance of online campaigns to maximize ROI. - Lead, mentor, and develop the marketing team, promoting creativity and accountability. - Campaigns performance analysis and traffic optimization

- B2C strategy for the new gambling platform - Media Buying - Designers and Developers management - B2B strategy - Product upgrades / improvements

SDV is the direct advertiser, the owner of the oldest and the biggest dating websites : anastasiadate.com, dating.com, asiandate.com and etc. - Managing the planning, prioritisation and execution of ads campaigns across multiple countries / channels , providing optimisation recommendations to our partners in the Americas, Asia-Pacific and EMEA regions with > 1 million usd weekly budgets. - Providing trainings and driving the development of knowledge in digital marketing field for my team. - Negotiations and budget control / optimisation. - Responsible for Programmatic media buying and managing the global affiliate program. - Ensuring LTV and ROI growth.Developing strategies based on partners’ needs and feedback. - Presentation of products at the biggest worldwide conferences. - Coordination of product development ( design and content ) Totally changed global affiliate program, including the brand view itself. Saved about 700K USD, keeping the sales on the same level, trained the team with zero level experience. Moved partners from pixel to postback. Reduced operation cost for creatives. Recovered relations with ex profitable partners. TOP partners :Clickbooth, SeccoSquared , Adcash , PrimeDemand, AdsTerras, MGid, GlobalWideMedia, PeerFly and etc.

Driving Media Buying Agency and IQRevenue Affiliate Network Performance marketing with global view and local result. In Omnia DG we care not only about the amount of potential customers you can get, but also about ROI they can bring. * Defining long-term sales and business development strategic goals, builds key customer relationships, and identifies business opportunities. * Creating new potential channels and new market segments for the company’s main advertising channels (Mobile, Video etc.). * Strategically growing and developing assigned advertiser/publisher accounts * Create and lead new opportunities with existing relationships and define revenue opportunities. * Attend industry conferences, and provide feedback and information on market and creative trends. * Responsible for day-to-day operation of the company sales and Media Buying activities. * Manage directly the sales and media team . * Provide leadership and guidance to coach, motivate, and lead team members to their optimum performance levels and career development.ricing

Media buying / team coordination CPI / Bundle traffic management Working / Involve new publishers and advertisers worldwide ( > 300 contacts WW) Soft ( games ) customization project Traffic campaigns optimization Responsible for ensuring that all affiliate and partnership activity is sufficiently monitored, tracked and evaluated in order to monitor ROI.