Diana Pearl
Senior News and Features Editor @ The Business of Fashion
About
Hello! I'm the Senior News and Features Editor at the Business of Fashion, where I edit and write stories about the fashion and beauty industries. Previously, I was the brand editor at Adweek, where I was the lead editor for Adweek's brand and retail coverage. Before my switch to business journalism, I was a writer/reporter at PEOPLE.com, where I wrote news posts, galleries and articles for PEOPLE magazine's website. My work has been published on TheAtlantic.com, ELLE.com, MarieClaire.com, PEOPLE.com, GoodHousekeeping.com and in Every Day with Rachael Ray. It has been syndicated by Cosmopolitan.com, TIME.com, TravelandLeisure.com and GoodHousekeeping.com, among other publications. Previously, I've worked at VOGUE.com, ELLE.com, and MarieClaire.com. I have on-camera and on-air experience on programs such as Good Morning America, Entertainment Tonight, BBC News, People Now, CTV and more. I'm also an experienced public speaker and panel moderator, having taken the stage at events such as Social Media Week and Adweek's Brandweek and Challenger Brands events. I am a 2014 graduate of the S.I. Newhouse School of Public Communications at Syracuse University, where I earned my B.A. in Magazine Journalism and History.
United States
New York
Publishing
Mac OS X, PC, Facebook, Canon, Nikon, Final Cut Express, Adobe Creative Suite, Microsoft Office, Twitter, Tumblr, Blogging, Wordpress, Photography, Conversational French, HTML, Blogger, AP Style, WordPress, Magazines, Social Media
Experience

Writer/Reporter
• Write 20-30 pieces of content (galleries, features articles, lists, news articles, Snapchat Discover exclusives) for PEOPLE.com weekly • Create e-commerce content that earns thousands per month • Cover live events such as the Oscars, Golden Globes and presidential debates • Appear on People Now, PEOPLE's daily web show, and in PEOPLE TV specials • Manage @PeopleRoyals Twitter account • Edit articles and galleries • Interview celebrities and attend red carpet events • Member of four person royals team that lead record breaking traffic days for the royal wedding and birth of Prince Louis • Member of royals, features and politics teams, also contributed to other verticals • Promoted from Editorial Assistant in February 2016

Web Writer at MarieClaire.com
• Write 4-8 original blog posts, articles, and flipbooks daily for MarieClaire.com • Build original flipbooks, articles and blog posts in Magnus, Hearst's CMS • Handle the women's rights, politics, and career beats on MarieClaire.com • Write evening and weekend social media posts • Maintain website edit calendar • Adapt print content to web • Pitch article and flipbook ideas daily

Opinions/Features Editor
Syracuse, NY
• Manage Opinions (fall) and Features (spring) section for monthly on-campus magazine • Manage, edit and work with writers on 11 opinions/7 features stories monthly • Pitch story ideas for all sections, including Opinions, Features, Front of Book, Fashion and Entertainment monthly • Find and assign stories to writers • Edit multiple drafts of story copy • Communicate with writers • Meet frequent deadlines • Attend weekly staff meetings and monthly editorial and art proofs • Co-write "Jerk This" and "Sex" page monthly • Collect survey results for monthly "Unscientific Poll" page

Staff Writer
Syracuse, New York Area
• Write multiple pieces for news and features section • Worked with editors • Conducted interviews both in person and over the phone • Met weekly deadlines • Spring 2012, wrote "Beyond the Hill" weekly beat covering news from campuses across the U.S. • Communicated with campus officials throughout the nation • Attended in-house edit sessions • Copy edited for the Features section Summer 2012

Web Intern at Marie Claire
Greater New York City Area
• Write daily blog posts • Conduct story research • Build original articles and flipbooks • Find images to accompany posts through Getty Images and other resources • Input Metadata • Research keywords for SEO • Adapt content from print to web • Write, find images and build multiple beauty flipbooks • Call in high-res images of products by communicating with PR representatives • Compile news round-ups • Transcribe interviews • Proficient in Magnus, Hearst Corporation's content management system

Lifestyle Editorial Intern at Every Day with Rachael Ray
Greater New York City Area
• Worked closely with the editors on the lifestyle team • Called in samples • Set up run-throughs • Communicated with public relations representatives • Conducted extensive story research • Attended press events and previews, took notes and photos on products and information • Attended photo shoots and weekly staff meetings • Conducted desk sides with public relations representatives • Promoted online magazine content through various social media outlets • Multiple FOB pieces published • Wrote captions for 'Every Day Faves' pages • Organized product samples and prop closet • Conducted administrative tasks
Education

Magazine Journalism/History
Courses include: • Modern British History • Traditional Chinese History • Ancient Rome • American History 1865-Present • The Early Middle Ages • Nazi Germany • An Ethnic History of Britain Fall 2013, completed a senior seminar on the transition from Empire to Commonwealth in Great Britain.
Diana Pearl's Contact Information
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